We are in the midst of a drought – a human-touch drought! Can the somewhat mysterious practice of ASMR be a solution to this problem?
Physical touch and affection have long played a critical role in the human experience.
Salespeople think physical interaction with a customer will be awkward, but the customer does not think the same.
Seismic waves, commonly associated with earthquakes, have been used by scientists to develop a universal scaling law for the sense of touch.
Lack of touch at the times of infancy has shown adverse effects on the behaviour such as hostile aggression.