influence

The influence process is a complex, multi-level process involving psychology, communication, and social dynamics.

When it comes to being an influencer on Instagram and other social media platforms, women rule the roost.

Freedom of choice is an opportunity for individuals with autonomy to perform an action selected from two or more alternatives.

Instead of a one size fits all approach to influence and persuasion, clients are using data to help guide their marketing efforts.

Influence is essential reading for anyone with a big idea who is determined to change the world, and who needs a hand getting their message right knowing where to start.