Two products can be almost identical and one can feel significantly more expensive than the other. Oddly enough, this feeling usually has very little to do with the actual product itself. The reason for this stems from the packaging. Magnetic closure boxes have quietly become one of the easiest ways that small companies can brand their products at a higher value than their packaging suggests. This is how it happens and what makes it so appealing to customers.

Perceived value is just as important as the product itself

It has become increasingly difficult to separate products from the experience of buying them. A candle in a cheap printed box feels like the same candle in a luxury box at a much higher price point because the latter has packaging that demands and delivers a more premium experience. This is all about the presentation matching the quality of the merchandise. In cheaply packaged items, the quality is immediately questioned while nicely designed boxes provide confidence in the product before it is even unboxed.

The first impression has a lasting effect

The moment that a buyer opens a package determines the kind of relationship they will have with the brand. This is why custom magnetic boxes offer such incredible value. They provide the customer with a pause between unboxing the box and unboxing the product. This moment is enough to create a sense of excitement in the buyer that influences the rest of their experience with the company.

A custom printed two piece cardboard box with an elegant exterior combined with a pleasant surprise on the inside is the ultimate conversation starter. Essentially, you are buying yourself free marketing in the form of customer generated content that no basic shipping box could ever deliver.

Repeat sales are built during the first purchase

Few companies realise how valuable repeat sales actually are. Everything that is there about the importance of retaining customers is true. And the luxury presentation in custom 2 piece boxes is the perfect introduction to repeat sales at a much later point. If a customer sees the item presented nicely inside of custom 2 piece boxes that look great on their table when they arrive. They are now likely to trust the brand more and buy from them again. This is especially true if the first sale is  via a premium shipping box.

Most sellers fail to realise just how much product packaging affects the customers that purchase from them. Cheap packaging can severely damage a seller’s reputation even if the price is much lower than the competition. A customer could love the product but remember how poor the packaging was and decide not to come back due to such bad first impressions. Conversely, better looking boxes will provide customers with positive associations for longer than the life of the actual product. The two together increase the odds of repeat sales occurring significantly.

The premium presentation has no price tag

The best part of all of this for small businesses is that none of it has to break the bank. A wholesale 2 piece box order will drastically reduce the overall price per unit of custom packaging while still providing incredible benefits for the seller’s brand image. Ordering 2 piece rigid boxes is the perfect middle ground for small companies that want to offer their buyers a premium experience while still getting the most out of their investment.

The same wholesale order allows a company to ensure that every customer is receiving the same high quality boxes no matter when they shop. In addition to the general appearance of the boxes, this plays on the psychology of repeat sales. Most people aren’t going to buy from a new company more than once just to see what else they have to offer. They will come back much more often if they can recognise the same high quality box in every shipment. Custom printed boxes are also great because you can decide what logos, colours, and additional design elements will make your two piece product packaging stand out. 

The basic reasons

Many companies are realising the power of luxury presentation and how magnetic boxes can help them achieve it. More and more often, businesses are recognising the opportunity to raise the standard of their product packaging in order to increase their sales at a much higher rate. Using a 2 piece box, any company can create a more elevated perception of their merchandise. This leads to dramatically better online reviews across the board, more repeat sales, and more free marketing in the form of customer generated content.

Sellers that operate small businesses and want to scale their operations can benefit greatly from this particular change to their product presentation. A reliable supplier will help you weigh your options for custom boxes so that you can purchase the right size, print, and finish for your intended use. The entire brand image needs no revamping straight away. Simply introducing custom 2 piece product boxes onto the shelves for an essential product line will be enough to start seeing changes in buyer behavior right away. 

Robert Haynes, a psychology graduate from the University of Hertfordshire, has a keen interest in the fields of mental health, wellness, and lifestyle.