Kirklees Council has unveiled its “Healthier Drinking Habits” campaign, aiming to encourage responsible alcohol consumption and enhance access to support services across the region. The initiative, set to feature prominently in public spaces throughout Kirklees in the coming weeks, seeks to address common barriers to seeking help and to foster a community-wide reflection on drinking behaviours.
This campaign is a collaborative effort between the local authority and Change Grow Live (CGL) Kirklees, the commissioned provider of alcohol treatment services. Since the partnership’s inception in April 2023, there has been a notable 30% increase in individuals accessing support for alcohol use, with current treatment levels reaching a five-year peak. This surge indicates a growing community awareness and willingness to engage with available resources.
The UK Chief Medical Officers’ guidelines advise that to minimise health risks, adults should limit alcohol intake to no more than 14 units per week, spread evenly over three or more days. Exceeding this recommendation can elevate the risk of severe health issues, including liver and heart diseases, various cancers, mental health challenges, and accidents resulting from impaired judgment. By comprehending these risks, residents can make informed decisions about their alcohol consumption.
The ‘Healthier Drinking Habits’ campaign aims to tackle obstacles that often deter individuals from seeking help. These include a lack of understanding of low-risk drinking guidelines, uncertainty about where to find support, and the stigma associated with excessive drinking. By providing clear information and promoting open conversations, the initiative strives to create an environment where seeking assistance is both accessible and normalised.
Councillor Beverley Addy, cabinet member for Health and Adult Social Care, expressed her support for the campaign: “I’m really pleased to see more people embracing the support being offered and challenging their drinking habits. It’s always beneficial for those of us who enjoy a drink to step back and assess whether our consumption levels are in our best interest.”
She further emphasised the council’s commitment to inclusivity: “We know that most people in Kirklees make healthy choices regarding alcohol, but where there is a problem, we want as many people as possible to have access to support.”
Residents seeking assistance can turn to Change Grow Live Kirklees, which offers a range of free and confidential services tailored to individual needs. Support includes harm reduction advice, counselling, medical assistance, and connections to mutual aid groups. The organisation operates hubs in Huddersfield and Dewsbury, providing accessible support across the region.
For more information or to self-refer, individuals can visit the Change Grow Live website or contact the team directly at 01484 353333. By engaging with these services, residents can take proactive steps towards healthier drinking habits and overall well-being.
