You’ve probably noticed that not only bloggers but also brands are trying to promote their TikTok profiles these days. The social network’s popularity has skyrocketed. This situation happened because the content published there can achieve an enormous reach, and viewers are most focused on reactions and likes. Anything new becomes more popular, as has happened with TikTok. And although it’s hard to call it new today due to its large user base, it’s still a top choice for both businesses and bloggers.

Naturally, the question arises of how to promote content and profiles. For many marketing, analytics, and advertising purposes, a username isn’t enough. You also need a numeric identifier. What this is, how it differs from the first, and what its importance is.

TikTok user ID

A TikTok User ID is a series of numbers, a numeric user identifier. It is unique and cannot be changed. This point is its most important difference from a username. You receive this number upon registration.

These measures have proven incredibly useful both among marketers and in everyday platform use. Today, you can track a user using an ID. After all, names can be changed endlessly. This is not possible with a number.

User ID vs username: Which is more reliable and what’s the point

To avoid common confusion, we decided to explain the differences clearly. TikTok offers users two options for finding someone: User ID and username. The fundamental difference, as we wrote earlier, is that an ID cannot be changed, making it easy to track a person or account. Here’s what else you should know about the differences:

• An ID is represented as a number, while a username is usually a nickname or first and last name.
• A username is easily accessible to everyone, but an ID must be found using settings, services, or a browser. By the way, there’s one such resource that shows how to calculate an ID: High Social TikTok User ID Finder.
• The purpose of a username is to become famous or increase brand awareness, while the purpose of an ID is primarily tied to launching advertising campaigns and their analytics.

If you have a page that you plan to promote in the future, it’s essential to save your TikTok ID somewhere. We also recommend having websites on hand that allow you to determine someone else’s ID, build an audience, and then launch new advertising campaigns for them.

TikTok user ID

In the early stages of account development, you’re inspired, posting a lot, and trying to gain organic followers and likes. However, with time and experience, you realize that advertising is essential. At a minimum, you launch campaigns to quickly achieve the same goals: likes, comments, and popularity.

Here are the reasons why you will need your TikTok ID:

• For working with the API platform. First, you need to set everything up. You will definitely want to track individual video metrics, count comments, and reach. Most platforms ask for your ID for these purposes.
• When connecting accounts to third-party analytics, if you want to collect statistics using something other than TikTok’s built-in tools, you’ll need to provide your user ID. Most analytics services work this way, and setting anything up without an ID is simply impossible. 

The ID is especially important for marketers. We’ll discuss this in more detail below.

How marketers use user ID

The digital and advertising industries rely on numbers and identifiers. You will even need them to launch ads. Since user names can be changed and are sometimes very similar, the ID becomes a real lifesaver.

That’s why all advertising campaigns and online marketing activities rely solely on the ID. Here’s where marketers use this identifier:

• Working with bloggers and influencers. Nicknames are often similar, but the ID is unique.
• Setting up advertising campaigns. Having an ID is especially important if you have multiple accounts.
• Retargeting. This is a special type of advertising aimed at persuading users who are already familiar with your brand to return.
• Analysing promotion results. We’ve mentioned before that third-party analytics sites require an ID.

Marketing experts work with a huge data set. A TikTok ID enables the most accurate user identification and prevents confusion.

Takeaway

The role and situations in which you might need your or someone else’s TikTok ID are extremely important. This identifier will be needed almost everywhere—when working with influencers, running ads, setting up analytics, and collecting and analysing data.

If you need a service for simple identification, you’ll find it in our article. It’s the company High Social. Incidentally, you can also order services there to promote your account.

Samantha Green, a psychology graduate from the University of Hertfordshire, has a keen interest in the fields of mental health, wellness, and lifestyle.