The wellness industry is booming, and celebrities are capitalising on this burgeoning market. Leveraging their high-profile status, they have introduced a range of wellness brands that aim to improve public wellbeing worldwide. October, known for its focus on health and wellness thanks to initiatives like “Sober October,” offers the perfect opportunity to explore these brands further. The team at Wethrift recently conducted a study to shed light on the top celebrity-owned wellness brands that could help enhance your Sober October journey.
Topping the list is Kora Organics, the brainchild of former Victoria’s Secret model Miranda Kerr. As consumers increasingly seek out organic and wellness products, Kerr’s certified organic brand has seen significant growth. The brand has captured widespread attention on social media platforms, garnering over 9.3 million views on the TikTok hashtag and amassing a combined following of more than 479,600 on TikTok and Instagram. Over the past year, Google searches for Kora Organics have increased by 45%, indicating rising demand for the brand.
Coming in second is Goop, established by internationally acclaimed actress Gwyneth Paltrow. Since its launch in 2008, inspired by Paltrow’s father’s battle with cancer, the brand has seen its share of ups and downs, including several controversies. Despite these hiccups, the brand has effectively pivoted and learned from its mistakes, reportedly reaching a valuation of $250 million as of 2023.
The brand commands a solid social media presence, boasting 1.8 million Instagram followers and receiving more than 264.1 million TikTok hashtags. Goop has cleverly turned past controversies into marketing opportunities, sparking conversations and creating viral trends.
Securing the third spot is Lemme, a brand recently launched by Kourtney Kardashian, who is no stranger to the wellness scene following the debut of her lifestyle guide “Poosh” in 2019. Kardashian has effectively utilised her massive social media following to boost her brand, which already has 426,000 Instagram followers. The brand’s TikTok hashtag has received over 100.3 million views, underscoring its rapid rise in popularity.
To compile the rankings, Wethrift’s team analysed multiple data points for a selection of the most popular celebrity and influencer-owned wellness brands. The comprehensive scoring system, rated out of 80, took into account factors such as TikTok hashtags, combined Instagram and TikTok following, Instagram engagement rates, countries shipped to, affordability, monthly searches, organic traffic, and year-on-year brand search increases.