Home Health & Wellness UK Embraces the Menopause Conversation with Unprecedented Online Searches

UK Embraces the Menopause Conversation with Unprecedented Online Searches

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The change. The internal furnace. Ovarian retirement. These are just some of the phrases used to describe – you guessed it – the menopause. Somewhat scary and often misunderstood, for many, the menopause is a seemingly grey cloud looming on the horizon. What will it bring? Will I really sweat that much? Why is this happening?

Cult Beauty reveals that over the past 30 days, the UK has emerged as the global leader in online searches related to menopause and hormone replacement therapy (HRT). The top questions asked over the past 3 months reflect the curiosity and concerns of women navigating this phase of life. Questions like “How long does menopause last?”, “What is menopause?”, “When does menopause start?”, “What is perimenopause?” and “How to get rid of menopause belly?” have dominated the search trends, highlighting the significant interest and need for information surrounding this natural but complex life stage.

Since 2004, menstruation has consistently been the number one most searched-for women’s health concern in the UK, followed by menopause and breast cancer. However, recent trends suggest a shift in focus, with searches for breast cancer and infertility declining over time.

The menopause, which typically occurs between the ages of 45 and 55 but can happen earlier, marks the end of menstrual cycles due to lower hormone levels. Perimenopause, the period leading up to menopause, involves experiencing menopausal symptoms while still having menstrual periods. This transitional phase ends when there has been no period for 12 consecutive months.

Common symptoms of the menopause and perimenopause include anxiety, mood swings, brain fog, hot flushes, and irregular periods. While menopause is a natural process, it can also be induced by factors such as surgery, cancer treatments, or genetics.

The National Health Service (NHS) recommends lifestyle changes such as a healthy diet, regular exercise, and mental well-being practices to alleviate menopausal symptoms. Additionally, hormone replacement therapy (HRT) is a common medical intervention, involving the use of hormones like oestrogen to replace those at low levels. HRT has proven effective in managing symptoms like hot flushes, night sweats, mood changes, and vaginal dryness, as well as reducing the risk of hormone-related health issues.

As conversations around menopause continue to evolve, women are seeking innovative ways to manage symptoms.

Due to the surge in online searches, Cult Beauty is here to help provide a range a products designed to make this life stage more manageable From at-home acupuncture mats to hot-flush-proof makeup and carefully curated vitamins, the market is responding to the needs of women experiencing menopause.

The Bed of Nails

To help combat menopause-induced sleep struggles, the Bed of Nails mat uses more than 8,000 plastic spikes to trigger the release of endorphins (AKA happy hormones) and help you stay calm and relaxed before bedtime. Using an acupuncture mat, like this one, is backed by science when it comes to relieving menopause symptoms. In fact, a recent study (published in the Iranian Journal of Medical Sciences) found that sleep in menopausal women aged between 41 and 65 years old was improved significantly following acupressure treatments.


The mask from Spacemasks promotes relaxation thanks to mind- and body-calming jasmine along with gentle air-activated warmth. Providing relief from headaches, tiredness and eye strain, transport yourself to another dimension with the Interstellar Relaxation Mask.

Menopoised Menopause Magnet

Designed to assist in managing the physical (and by extension, some of the emotional) impacts of menopausal hormonal changes, this innovative essential helps keep you cool during hot flushes. Informed by centuries of wisdom and expertise, the Menopause Magnets work with your body’s own internal magnetic fields (generated by your cells) to clear heat. Sounds pretty magical – and there’s facts to back it up. In a study commissioned by the brand, 80% of women experienced a speedy reduction in intensity and frequency of hot flushes or night sweats when using the Menopause Magnets.

Fable & Mane Hair Oil

Formulated to tackle hair loss – a common menopausal symptom – Fable & Mane’s Holiroots Hair Oil encourages healthy hair from root to tip. Packed with hair-loving ingredients (like ashwagandha, an adaptogen used in certain rituals for millennia), this hair oil strengthens and softens strands while also stimulating scalp circulation thanks to dashmool.

Ilapothecary Magnesium and Amethyst Deep Relax Bath Soak

Sometimes all you need to lighten your mood is a long (and we mean long) soak in the bath. Enhance that experience with ilāpothecary’s Magnesium and Amethyst Deep Relax Bath Soak, blended with powerfully reparative and relaxing oils (hi, benzoin and cedarwood) along with magnesium and mineral-rich salts that work to relax muscles, ease nervous tension and promote deeper sleep.

Please note that it’s important to speak to your GP before taking any supplements or complementary medicines.

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