Home Business & Industry These UK Cities Are the Most Likely to “Job Hop” According to New Study

These UK Cities Are the Most Likely to “Job Hop” According to New Study

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One in five workers in the UK is planning a career change in 2024. But, with so many career paths to choose from, which job types and industries are the most popular in the UK right now?

To find out, Immerse Education has conducted a new study to reveal the most sought-after job types and industries in the UK. The research has analysed monthly Google search volume data for 30 of the most in-demand jobs and 30 of the most popular industries, to determine which are the most popular amongst Brits. The study has also revealed which cities across the country are job searching the most.

Business analyst is the most popular job title in the UK right now, with 3,230 monthly Google searches for role

Taking the crown as the most popular job in the UK right now is business analyst. There are 3,230 Google searches every month from Brits looking into this role. In general, business analysts tend to work across a range of sectors, focusing on assessing data and work processes to help companies improve for the future.

In second place is project manager, with 3,150 monthly search queries related to this type of job. Another role that can span a variety of industries, project managers are responsible for the planning, procurement, and execution of a particular project, whether that be constructing a building or running a marketing campaign.

Rounding off the top three most popular jobs in the UK is the role of a data scientist. Also known as a data engineer or machine-learning engineer, this role uses software, AI, and machine learning to analyse and interpret large amounts of data to help organisations make better business decisions.

The top 10 UK cities most likely to job hop in 2024

The most popular UK industry to work in is government services, with 12,080 monthly Google searches for how to get into the sector

According to the study, the most popular industry in the UK is currently government services, with 12,080 monthly Google searches for how to get into the sector. Careers in the government services sector span from local government to intelligence analysts to prison officers.

Finance is in second place, with 5,710 monthly searches. Another sector with plenty of opportunities, jobs in the finance industry can include accountants, bank managers, insurance brokers, and tax inspectors.

Retail is in third, with 4,900 monthly searches. Careers in this sector can mean working in-store as a clerk or manager, or workers could be based in head-office in teams such as marketing, sales, or buying.

Lots of people across the UK are also searching for green jobs, with the environmental sector coming in fourth, with 4,480 monthly searches. Job opportunities in the industry are varied, with plenty of roles related to issues including conservation, agriculture, sustainability, and climate change.

The 10 most popular job titles in the UK

Rank

Career type

Monthly Google search volume 

1

Business analyst

3,230

2

Project manager

3,150

3

Data scientist

2,700

4

Copywriter

2,550

5

Graphic designer

2,070

6

Software engineer

1,840

7

Accountant

1,590

8

Plumber

1,580

9

Product Manager

1,450

10

Architect

1,300

The most popular UK industry to work in is government services, with 12,080 monthly Google searches for how to get into the sector

According to the study, the most popular industry in the UK is currently government services, with 12,080 monthly Google searches for how to get into the sector. Careers in the government services sector span from local government to intelligence analysts to prison officers.

Finance is in second place, with 5,710 monthly searches. Another sector with plenty of opportunities, jobs in the finance industry can include accountants, bank managers, insurance brokers, and tax inspectors.

Retail is in third, with 4,900 monthly searches. Careers in this sector can mean working in-store as a clerk or manager, or workers could be based in head office in teams such as marketing, sales, or buying.

Lots of people across the UK are also searching for green jobs, with the environmental sector coming in fourth, with 4,480 monthly searches. Job opportunities in the industry are varied, with plenty of roles related to issues including conservation, agriculture, sustainability, and climate change.

The 10 most popular industries to work in the UK

Rank

Career type

Average monthly search volume

1

Government

12,080

2

Finance

5,710

3

Retail

4,900

4

Environment

4,480

5

Administration

4,210

6

Sports

3,660

7

Teaching

3,290

8

Delivery

2,580

9

Construction

2,490

10

Engineering

2,030

Residents of Manchester are job searching the most, with 90 monthly searches per 10,000 people for career-related queries

Manchester residents have come out as the biggest job hunters. The city sees a total of 90 monthly Google searches per 10,000 people for enquiries looking into different career types across a variety of industries.

In particular, Mancunians are most interested in business analyst jobs, with 150 searches per month from those living in the city. There are also lots of searches for primary school teacher (120 monthly searches) and copywriter (100 monthly searches) roles.

Birmingham residents are in second place, with 80 monthly Google searches every month for careers in specific industries. Plenty of Brummies are exploring jobs in teaching (330 monthly searches), as well as delivery (320 monthly searches) and construction (220 monthly searches).

In third is Milton Keynes, with 71 monthly searches for job- and industry-related queries. Dentist is the most popular career here, with 110 monthly searches from residents exploring the role.

Rank

City

Average monthly searches

Average monthly searches per 100,000 people

1

Manchester

3,560

90

2

Birmingham

7,880

80

3

Milton Keynes

1,630

71

4

Leeds

3,180

70

5

London

44,990

60

6

Edinburgh

2,710

58

7

Wolverhampton

1,460

58

8

Coventry

1,960

55

9

Bradford

1,550

52

10

Bristol

3,140

51

Sean Stevens, CEO at Immerse Education, says: “It’s never too early to start thinking about your future. But, with so many different opportunities out there, choosing a career path can be overwhelming, especially as a young adult.

“First, you need to assess your own skills and interests. It might even help to take a personality test. You’ll then want to create a list of potential career options. Take some time to consider what your ideal job sector would be, and maybe even think about what roles you definitely wouldn’t be interested in.

“Once you’ve got your potential career list, research is key. Reach out to people who already work in the field, or look for work experience opportunities that can give you hands-on insights.

“Internships can be a great way to gain real-world experience in a field that you’re interested in. At Immerse Education, we even offer online summer courses, so you can prepare for your future from wherever you are in the world.

“No matter what step of the journey you’re on, remember that career planning is a continuous process, and you can revisit your goals as you progress through your academic and working life.”

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