With research revealing that learning to swim under 3 is essential for motor development, Total Fitness has launched a competition for a chance to win four weeks of free baby swim lessons in Prenton, Preston, Hull, Teesside, and Lincoln.
Previous research has shown that as babies are able to make movements they cannot perform on the ground, they see a significant increase in their motor skills compared to children who don’t make swimming a regular activity.
This includes the development of a range of vital skills and functions including motor skills, balance, physical development and confidence levels.
In response to this, Total Fitness wants to encourage more babies and toddlers into the water and has launched a competition to win a month free of its new Baby Swim lessons.
The lessons, which are available for babies and toddlers aged 0–36 months, are now available to book at selected clubs. The lessons will be delivered in Total Fitness’ family pools and will be available for three age categories: 0–12 months, 12–24 months, and 24–36 months.
Each 40-minute swim lessons is designed to be both fun and educational and will require an adult in the water alongside the baby or toddler. After enjoying 30 minutes in the water, there is a further 10 minutes at the end of the lesson, dedicated to providing all-important feedback by our Baby Swim Coaches.
To enter the competition, entrants must be able to bring their little one to one of the five Total Fitness clubs currently running Baby Swim Lessons, including Prenton, Preston, Hull, Teesside, and Lincoln. More clubs are expected to introduce Baby Swim Lessons over the coming months – a full list of terms and conditions listed on their website.
Swimming is a crucial life skill, offering opportunities for water exploration and confidence building which are important to learn at an early age. The new Baby and Toddler Swim Programme further strengthens Total Fitness’ commitment to providing lifelong health and fitness by aiming to equip as many as possible with these important life-long skills.
Kerry Curtis, head of brand development at Total Fitness, explained: “Swimming is an essential skill for everyone as not only can it save lives, but more recent studies show how important it can be for the development of babies and toddlers.
“Our Baby Swim offering puts a particular focus on the types of movements and activities that will help encourage the development of key motor skills, which may not be something parents would know or feel comfortable doing. We hope that introducing babies to a swimming pool from a younger age will encourage growth and confidence in all our participants.
“To achieve this, we designed our Baby and Toddler Swimprogramme with parents in mind, as we know from speaking directly to members how important it was to create a product that truly meets their needs as well as their baby.
“77% of our new joiners cite the pool as the main reason for joining, so the launch of our Baby Swim Programme is just the first enhancement of our poolside experience that strengthens our commitment to lifelong fitness.”
Total Fitness will also offer a unique ten-minute session for dedicated feedback during the 40-minute lesson. Here, parents will be able to chat with their Baby Swim Coach and receive all-important feedback, tips, and advice on their baby’s weekly progress. There will also be a recognition programme acknowledging when key achievements and milestones have been reached.
The Baby Swim lessons will operate for 50 weeks of the year delivering both weekday and weekend lessons and is available to both members and non-members.
To enter the competition, all you need to do is enter your details on the Total Fitness website. The competition closes on the 22nd July 2023. For further terms and conditions, please visit the Total Fitness website.