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7 Tips to Create Informative Videos

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Did you know that by 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017? If you’re not creating informative videos yet, you’re missing out on a massive opportunity to connect with your audience and boost your online presence.

Creating engaging and informative videos can be a game-changer for your brand. According to a recent survey by Wyzowl, 86% of people would like to see more videos from brands and 84% have been convinced to buy a product or service by watching a brand’s video. These statistics highlight the immense power of video content in influencing consumer behavior and driving sales.

1. Know your audience

Understanding your audience is the cornerstone of creating informative content. Tailor your videos to meet their needs, interests, and pain points. Here’s how:

  • Research your audience. Use tools like Google Analytics, social media insights, and surveys to gather data about your audience’s demographics, preferences, and behaviors.
  • Create audience personas. Develop detailed profiles of your ideal viewers. Consider their age, gender, location, education, interests, and challenges.
  • Engage with your audience. Respond to comments, join relevant online communities, and ask for feedback. This helps you stay connected with your audience’s evolving needs.

2. Plan your content

Effective planning is crucial for creating informative videos that resonate with your audience. Start by outlining your content and structuring your video for maximum impact.

  • Define your objective. What do you want your viewers to learn or achieve by watching your video? Clear objectives guide your content creation process.
  • Create an outline. Break down your video into segments with clear headings and subheadings. This helps keep your content organized and ensures a logical flow.
  • Script your video. Write a script to stay on track and ensure you cover all key points. A well-written script also helps maintain a consistent tone and pace.

3. Use high-quality visuals and audio

Quality visuals and audio are essential for retaining viewer attention and conveying your message effectively. The best and easiest way to create informative videos is to utilise an AI faceless video generator that helps you create videos in one go.

  • Invest in good equipment. Use a high-resolution camera, good lighting, and a quality microphone. Smartphone cameras can also work well with proper lighting and sound equipment.
  • Pay attention to lighting. Natural light is ideal, but softbox lights or ring lights can enhance your video quality indoors.
  • Ensure clear audio. Background noise can distract viewers. Use a dedicated microphone and record in a quiet environment.

4. Keep it concise and engaging

Viewers have short attention spans, so keep your videos concise and engaging. Here are some strategies:

  • Get to the point. Start with a hook that grabs attention, and quickly introduce the main topic. Avoid long introductions.
  • Break down information. Divide complex topics into smaller, easily digestible segments. Use bullet points, numbered lists, and short paragraphs.
  • Use visual aids. Incorporate images, infographics, charts, and animations to illustrate key points and keep viewers engaged.

5. Optimise for SEO

SEO optimization helps your videos rank higher in search results, increasing visibility and reach. Here’s how to optimize your videos:

  • Keyword research. Identify keywords your audience uses to search for information related to your topic. Use tools like Google Keyword Planner, Ahrefs, or SEMrush.
  • Optimize titles and descriptions. Include target keywords in your video title, description, and tags. Write a compelling title and a detailed description that summarizes the video content.
  • Add transcripts and closed captions. Transcripts and captions improve accessibility and provide additional content for search engines to index.

6. Promote your videos

Creating informative videos is only half the battle; you also need to promote them to reach a wider audience.

  • Leverage social media. Share your videos on platforms like you tube, facebook, instagram, twitter, and linked in. tailor your content to each platform’s audience.
  • Embed videos on your website. Integrate videos into your blog posts, landing pages, and product pages. This not only improves seo but also enhances user engagement.
  • Collaborate with influencers. Partner with influencers in your niche to expand your reach. Influencers can share your videos with their followers, providing valuable exposure.

7. Analyse and improve

Continuous improvement is key to long-term success. Regularly analyze your video performance and use insights to refine your content strategy.

  • Monitor analytics. Use YouTube Analytics, Google Analytics, and social media insights to track metrics like views, watch time, engagement, and conversion rates.
  • Gather feedback. Encourage viewers to leave comments and ask questions. Use this feedback to identify areas for improvement.
  • Experiment and adapt. Try different formats, styles, and topics to see what resonates best with your audience. Be willing to adapt based on performance data and feedback.


Creating informative videos is an ongoing process that requires understanding your audience, planning your content, and continuously optimizing your strategy. By following these seven tips, you can produce high-quality videos that educate, engage, and inspire your viewers.

Remember, the key to success lies in delivering value consistently. Stay committed to providing useful information, and your audience will reward you with their trust and loyalty.

Tim Williamson, a psychology graduate from the University of Hertfordshire, has a keen interest in the fields of mental health, wellness, and lifestyle.

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