With many Brits setting themselves a fresh set of goals in light of the New Year, Adobe Express recently ran a survey of 2,000 UK adults and learned that 1 in 6 (15%) Brits are planning to take up a hobby as part of their New Year’s resolution in 2024.
So, with more than two-thirds (67%) of the nation declaring themselves as “very creative”, according to the same survey, just which UK towns and cities officially lead the way on the creativity scale?
In order to create their rankings, the experts at Adobe Express examined a variety of factors, such as the number of jobs available in the art sector, the number of museums and galleries, and the number of notable artists born in each of the 30 towns or cities compared within the study.
The top 10 most creative towns and cities in the UK
Rank | Town/City | Creative Art Job Openings Per 100K Population (at time of study) | Art Galleries + Museums Per 100K Population | Notable Creatives Per 100K Population | Final Creativity Score (/10) |
1 | Manchester | 31 | 6 | 111 | 8.7 |
2 | Brighton and Hove | 26 | 16 | 50 | 7.6 |
3 | Bristol | 14 | 7 | 89 | 7.2 |
4 | Leeds | 16 | 3 | 46 | 6.7 |
5= | Edinburgh | 5 | 13 | 86 | 6.6 |
5= | Liverpool | 10 | 4 | 80 | 6.6 |
7= | Newcastle upon Tyne | 15 | 7 | 64 | 6.2 |
7= | Glasgow | 3 | 8 | 84 | 6.2 |
9 | Norwich | 8 | 6 | 84 | 5.9 |
10 | Nottingham | 24 | 4 | 46 | 5.8 |
Comparatively, ranking as the UK’s least creative town out of all 30 locations analysed is Northampton, with an overall creativity score of just 2.0/10.
This East Midlands town is home to just a single art gallery and museum and offers a total of 21 jobs available in the creative sector per 100,000 people living in the city.
Ranking in 29th place is Kingston Upon Hull, with a creativity score of just 2.2/10.
It’s reported that this East Yorkshire city is home to just 37 notable painters, writers, and musicians, and just two art galleries and museums per 100,000 people.
Achieving a total score of 2.4/10, Stoke-on-Trent ranks in 28th position out of all 30 towns and cities analysed, owing to just two art galleries and museums within the city and a low number of creative jobs available per 100,000 residents (12).
