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Therapy as a Business – Digital Marketing to Grow Your Therapy Practice

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Recent research by The Psych Business, the specialist talk therapy subdivision of More Profitable Marketing, has revealed 80% of talk therapy practitioners invest more in CEU and CPD credits than they do in actively promoting their business.

This statistic highlights a concerning trend within the talk therapy industry. While continuous education and professional development are crucial (and legal) requirements for professionals, industry practitioners are neglecting the key actions required to actually grow their businesses.

Alexander Bentley-Sutherland, CEO of The Psych Business and More Profitable Marketing, explained: “Often, digital marketing really is that low of a priority for the industry. It’s peculiar to think that the key to achieving all that talk therapy practitioners dream of – success, financial freedom, and a fulfilling lifestyle – hinges in their online presence and self-promotion.”

Watch as Psychreg managing director Dennis Relogo-Howell and Alexander Bentley-Sutherland of The Psych Business take a deep dive into digital marketing for psychologists, therapists, counselors, and coaches.


Key actions to promote your Talk Therapy business

  • Evaluate your website.
  • Optimise your Google Business profile for local visibility.
  • Check Google Search essentials.
  • Optimise your website for search engines.
  • Create good, informative and helpful content.
  • Get featured on podcasts.
  • Use a mix of video and written content on social media.

Creating, redesigning and optimising your website is about making sure potential new therapy clients can find you, engage with you, and take the first steps to starting the journey as a client. Along with creating a world-class business website, it is very important to make sure it is optimised for search engines.

According to Bentley-Sutherland: “It is one of the most important digital marketing channels and requires time, dedication and a relentless mindset. The Psych Business makes sure our clients’ websites show up for key searches locally, and in their target demographic. We take a scientific and evidence based approach to SEO. We do what is proven to work, while continually testing, refining and optimising to deliver ever more enhanced results.”

The business of talk therapy is categorised under the YMYL (Your Money, Your Life) sector. This classification makes search engine optimisation more nuanced compared to SEO for consumer products.

But according to Bentley-Sutherland, “professionals in this field may already inherently possess the core elements that align with Google’s criteria of EEAT: experience, expertise, authoritativeness, and trustworthiness. It’s just a case of significantly enhancing how search engines perceive them and their businesses.

“The Psych Business recommends highlighting your experience, licencing, qualifications and publications, linking out to relevant papers and articles where you have been featured. Much of this valuable content may already be accessible on platforms like Google Scholar, making it essential to claim your profile.

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