There is growing interest in THC beverages, which reflects a broader shift in consumer preferences. “A fun night shouldn’t cause misery the next day from a hangover,” says one reviewer. “The effects on your body have consumers looking beyond alcohol for ways to unwind.”
For those consumers taking to THC beverages (or, more casually, “weed” seltzers), the appeal lies in the precise portioning perfected by companies like Floral Beverages. A drink containing just a few milligrams of Delta-9 THC can mimic the effect of a glass of wine or cocktail (for people over the age of 21 in good health, of course!), making them an alternative to traditional alcoholic beverages. Unlike edibles that can take longer to take effect, these beverages offer a more familiar drinking experience.
Farm-to-fridge innovation in seltzers drinks
Launched just before COVID-19, Floral Beverages grew from a Midwest family farming operation with a vision to bring high-paying agricultural jobs to a Rust Belt economy. Despite the pandemic’s challenges, the company ploughed ahead and focused on developing product-market fit. Their tenacity has paid off. Delta 9-THC seltzers are on the rise, and so are Floral Beverages and their collection of seltzer drinks.
“Floral Beverages roots run deep, quite literally,” writes another reviewer. “As a family-run business with a rich farming heritage, they are no strangers to innovation and resilience.” The company impresses on their customers that they should “drink objectively,” keeping in mind safety and responsibility but also fun and relaxation. It’s a great brand culture that doesn’t usually accompany other THC infused seltzers.
It also comes with farm-to-fridge transparency. Each product undergoes an 11-step process, from soil testing to final quality control, ensuring consistency and safety in every can (learn more here). “What sets Floral Beverages apart from its competition is the innovative team behind the ‘weed-infused’ drinks,” writes a reviewer. “This farm-to-fridge business is determined to deliver the best quality product while bringing high-paying, innovative agricultural jobs to their rural Indiana economy.”
Floral Beverages was the first THC beverage brand to medal in a national alcohol competition, with their Modern Mule winning Silver in the Overall Mixed Drink category and their Margarita securing Bronze in the US Hard Seltzer Championship.
A turn towards mindful drinking with “weed” seltzers
Among the company’s product lines are cocktail-inspired non-alcoholic THC cocktails and the best THC seltzer they can deliver, allowing them to cater to various consumer preferences. Interest in mindful drinking options seems like it will continue to grow, and Floral Beverages is positioned to increase its presence while maintaining its commitment to quality and transparency.
On the one hand, they have a great angle on the business – delivering exceptional, in-demand products like Floral THC Cocktails at approachable price points – and on the other hand, they have a very accessible and constructive mindfulness built on the Rust Belt family farm culture. They want to make their THC beverages available to a broad market of conscious consumers who will join them in ”drinking objectively”.
Tim Williamson, a psychology graduate from the University of Hertfordshire, has a keen interest in the fields of mental health, wellness, and lifestyle.
