Founded by Uri Poliavich in 2016, Soft2Bet has evolved into one of the most innovative companies in the global iGaming industry. Today, it provides B2B and B2C solutions for online casino and sportsbook operators, offering advanced platforms, seamless integrations, and powerful player engagement tools.
Soft2Bet is renowned for its innovative approach, centred around its flagship product: MEGA (Motivational Engineering Gaming Application). More than just a platform, MEGA is a complete gamification ecosystem designed to boost player retention and revenue by significant margins.
From vision to global recognition
The core idea behind Soft2Bet was to redefine the gaming experience, turning it into something not only exciting but also motivating and emotionally engaging.
- Founded in 2016 in Malta
- Rapid growth and licensing across 11 jurisdictions
- Launch of MEGA in 2023, marking a major turning point in the industry
- Triple winner at the 2025 Global Gaming Awards EMEA
Today, the company employs over 100 professionals, and its solutions are trusted and utilized by operators across the globe.
The platform that changed the game
MEGA (Motivational Engineering Gaming Application) is Soft2Bet’s flagship innovation, combining gamification, personalization, and advanced analytics into one powerful solution.
Key benefits of MEGA
- Increased engagement: Player screen time grows by 4x.
- Financial impact: Net Gaming Revenue (NGR) rises by 65%.
- Stronger loyalty: Average deposit up by 50%, ARPU up by 45%.
- Flexible customisation: Operators can adapt MEGA to specific audience preferences and market needs.
MEGA isn’t just a technical engine it’s a complete solution that creates real value for both players and businesses.
Soft2Bet’s B2C and B2B directions
B2C: unique brands for global markets
Soft2Bet operates a diverse range of localized iGaming platforms, including:
- Betinia and Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quick casino (Sweden)
- Don.ro (Romania)
Each brand offers a distinct theme, native language support, and tailored UX, delivering an authentic and immersive gaming experience for players in different markets.
B2B: next-generation solutions for operators
Soft2Bet is more than just a provider. It’s a true growth partner for operators. Its portfolio of B2B services includes:
- Fully customisable front-end design
- Seamless casino and sportsbook integration
- Payments and risk management solutions
- Dedicated support and compliance services
Investing in the future of the gaming industry
In 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund designed to support startups and cutting-edge projects in the iGaming and casual gaming sectors.
Key goals of the fund:
- Financing emerging tech startups
- Supporting entrepreneurship and mentorship programmes
- Expanding the innovative iGaming ecosystem worldwide
The fund has already been recognized with the «Outstanding Contribution to Gaming 2024» award from SiGMA East Europe, underscoring Soft2Bet’s leadership and commitment to shaping the future of interactive entertainment.
Responsible gaming and security
Soft2Bet adheres to the highest standards of responsible gaming, making it one of the most trusted companies in the iGaming industry.
- Dedicated compliance and anti-fraud teams
- Full adherence to 19 licenses across 11 jurisdictions
- Regular audits by international regulatory authorities
- Comprehensive training programs for operators and players
Why Soft2Bet sets the industry standard
- Global presence: Operating in 11 regulated markets
- Integration flexibility: Supports 20+ languages and 70+ payment systems
- Deep customisation: Gamification, avatars, quests, and in-game worlds
- Extensive offering: 12,500+ games and over 1 million live events annually
- International recognition: EGR, SBC, SiGMA, and Global Gaming Awards
The future of iGaming is already here
Under the visionary leadership of Uri Poliavich, Soft2Bet has become a symbol of innovation, resilience, and technological excellence in the iGaming sector. The company continues to expand its global reach, invest in groundbreaking technologies, and inspire the entire industry with its forward-thinking ideas and commitment to excellence.
Nick Lahey, a psychology graduate from the University of Hertfordshire, has a keen interest in the fields of mental health, wellness, and lifestyle.
