impulse buying

A recent study has uncovered how online advertising and social networks contribute to the impulse buying behaviour of young consumers.

More and more people are shopping savvier, paying more attention to the type of products they buy, food waste and how much they spend. 

We’ve all been there. After a long, stressful week, you find yourself wandering the aisles of your favourite store or scrolling through an online shopping site.

The analysis shows that if you are a store that likes to rearrange periodically this would be a smart way to do it.

Witnessing a constant growth of about 35% since 2009, online shopping will most surely acquire a user base of 500 million shoppers by 2030.