consumers

Consumers are more inclined to forgive family firm brands than non-family firm brands in product harm crises.

It’s fair to say the UK enjoys an alcoholic beverage or two from time to time.

Materialism is not necessarily bad, and it can actually do good in societies that put the community first.

For marketers, this results in speculation and assumptions that can lead to wasted time and investments in ineffective marketing programmes.

Their concern is that if publications or filmgoers reveal plotlines and surprises, the public won’t want to pay for the films.

A lot of people enjoy a good shopping spree where they just go out either with friends or on their own and impulse buy.