Consumers are more inclined to forgive family firm brands than non-family firm brands in product harm crises.
Tag:
consumers
- Society & Culture
- Positivity & Lifestyle
The Rise of the NOLO Trend: Is 2022 Set to Become the Biggest Dry January on Record
by News Releaseby News ReleaseIt’s fair to say the UK enjoys an alcoholic beverage or two from time to time.
- Mental Health & Well-Being
Why Some Societies Are More Likely to Buy Eco-Friendly Products
by Psychregby PsychregMaterialism is not necessarily bad, and it can actually do good in societies that put the community first.
For marketers, this results in speculation and assumptions that can lead to wasted time and investments in ineffective marketing programmes.
- Cyberpsychology & Technology
New Psychological Research Examines Whether Spoilers Harm Films’ Box-Office Revenue
by Psychregby PsychregTheir concern is that if publications or filmgoers reveal plotlines and surprises, the public won’t want to pay for the films.
- Society & Culture
There’s a Need to Come to Term with Shopping and Materialism
by Dale Burdenby Dale BurdenA lot of people enjoy a good shopping spree where they just go out either with friends or on their own and impulse buy.