This new study finds that a sense of order and structure can reinforce claims about a brand’s utilitarian benefits.
Tag:
branding
- Business & Industry
Using Migration Data to Fine-Tune Marketing Strategies to Rural Indian Communities
by Psychregby PsychregA new paper investigates how rural consumers in India shift their expenditures towards branded consumption when they migrate to urban areas.
- Clinical Psychology & Psychotherapy
How to Brand Your Psychotherapy Practice
by Fraser Smithby Fraser SmithBuilding a brand means more than just a company name and catchy strapline.
As individuals, we have things we hold dearly, things we like that often stirs a positive emotional feeling.