Home Cyberpsychology & Technology A Step-by-Step Guide on How to Make an Instagram Filter

A Step-by-Step Guide on How to Make an Instagram Filter

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Instagram filters have become a vital tool in digital marketing, enabling brands to engage with their audience in innovative ways. Whether you are an advertiser looking to enhance your connected TV advertising campaigns or a digital marketer aiming to boost performance marketing efforts, creating a custom Instagram filter can significantly enhance your brand’s visibility and engagement. In this guide, we’ll walk you through the process of how to make an Instagram filter, highlighting the steps involved and the tools you’ll need.Creating an Instagram filter can elevate your marketing strategy, providing a fun and interactive way for users to engage with your brand. This guide will take you through each step of the process, ensuring you can create an effective and appealing filter that resonates with your audience.

Understanding the basics

What are Instagram filters?

Instagram filters are augmented reality (AR) effects that users can apply to their photos and videos. These filters can range from simple color overlays to complex interactive animations, providing a unique way for brands to enhance their content and engage with followers.

Why use instagram filters in marketing?

  • Enhanced engagement. Filters provide an interactive experience that can capture the user’s attention.
  • Brand awareness. Custom filters can include brand elements, increasing visibility.
  • User-generated content. Encouraging users to share their photos and videos with your filter can create a buzz around your brand.
  • Performance marketing. Filters can be used to drive specific actions, such as visiting a website or using a hashtag.

Tools you need

Spark AR Studio

Spark AR Studio is the platform used to create Instagram filters. It’s a powerful tool that allows you to design, build, and test your AR effects.

  • Download and installation. Visit the Spark AR Studio website and download the software. Follow the installation instructions to set it up on your computer.

Graphic design software

Tools like Adobe Photoshop or Illustrator can be useful for creating the visual elements of your filter, such as textures, overlays, and icons.

3D Modeling software (optional)

If your filter includes 3D elements, software like Blender can help you create and export these models.

Step-by-step guide

Step 1: Define your concept

Before diving into the technical aspects, outline the concept of your filter. Consider the following:

  • Objective. What do you want to achieve with your filter? Is it brand awareness, engagement, or driving a specific action?
  • Target audience. Who will be using this filter? Tailor the design and functionality to appeal to your audience.
  • Visual elements. Decide on the graphics, colors, and animations that will be part of your filter.

Step 2: Create your assets

Using graphic design software, create the visual elements that will be included in your filter. These might include:

  • Textures and overlays. Backgrounds, color effects, or patterns.
  • Icons and logos. Branded elements that represent your company.
  • 3D models. If applicable, design any 3D objects that will be part of your filter.

Step 3: Build your filter in Spark AR Studio

  1. Open Spark AR Studio. Start a new project and choose a template that matches your filter concept.
  2. Import assets. Bring in the visual elements you’ve created. You can import 2D images, 3D models, and sound files.
  3. Set up the scene. Arrange your assets in the scene. Use the viewport to position and scale them as needed.
  4. Add interactivity. Use patches in Spark AR Studio to create interactive elements. For example, you can set up triggers for animations or user interactions.
  5. Test your filter. Use the built-in simulator to test how your filter looks and behaves on different devices.

Step 4: Optimise your filter

Ensure your filter performs well across different devices and network conditions:

  • Reduce file size. Optimise your assets to keep the filter size manageable.
  • Test on multiple devices. Check how your filter works on various smartphones and tablets.
  • Adjust performance settings. Use Spark AR Studio’s performance tools to ensure smooth operation.

Step 5: Publish your filter

  1. Export your filter. Once you’re satisfied with your filter, export it from Spark AR Studio.
  2. Upload to Facebook. Submit your filter for review via the Spark AR Hub. Fill out the necessary information, including the name, description, and category.
  3. Approval process. Facebook will review your filter to ensure it meets their guidelines. This can take a few days.

Step 6: Promote your filter

Once your filter is live, promote it to maximise its reach:

  • Social media campaigns. Use your existing channels to announce and share the filter.
  • Influencer marketing. Partner with influencers to use and promote your filter.
  • Connected TV advertising. Integrate your filter into your OTT advertising campaigns to reach a broader audience.

Best practices for Instagram filters

  • Keep it simple. Complex filters can be impressive, but simplicity often leads to better user engagement. Ensure your filter is easy to use and understand.
  • Align with your brand. Incorporate elements that reflect your brand’s identity, such as colors, logos, and themes. Consistency with your overall marketing strategy is crucial.
  • Encourage sharing. Design your filter in a way that encourages users to share their creations. This can be achieved through contests, challenges, or simply making the filter fun to use.
  • Monitor performance. Track the performance of your filter using the analytics provided by spark ar hub. adjust your strategy based on user feedback and engagement metrics.


Creating an Instagram filter can significantly enhance your digital marketing efforts by providing an interactive and engaging way for users to connect with your brand. By following this step-by-step guide on how to make an Instagram filter, you can develop a custom AR experience that boosts your connected TV advertising, performance marketing, and overall brand presence. Embrace this innovative tool to stay ahead in the competitive world of digital marketing.

Tim Fawnshaw, a psychology graduate from the University of Hertfordshire, has a keen interest in the fields of mental health, wellness, and lifestyle.

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