Home General Shangri La Casino Brand Development Path 

Shangri La Casino Brand Development Path 

Published: Last updated:
Reading Time: 3 minutes

Shangri La gambling complexes are very popular in many countries of Eastern Europe. Connoisseurs of quality service and vivid gaming experience prefer this particular brand. The distinctive features of all establishments are the atmosphere of luxury and elegant style. An internationally renowned operator, Storm International has been managing the brand for decades. Land-based clubs have a virtual addition. The Shangri La online platform offers a complete casino service with the highest level of quality. 

The brand was launched over 30 years ago and managed to win the trust of the most demanding public. Visitors are greeted by luxurious halls, decorated with exquisite interior items and equipped with the most modern technology. These are ideal spaces with exclusive entertainment, where clients can enjoy the highest level of relaxation. 

The combination of wealth and comfort is the hallmark of the Shangri La brand. To date, network branches are open in Ukraine, Armenia, Georgia, and Belarus. 

The first branded casino was launched in 1992. An Englishman, Michael Boettcher, who has many years of experience in management positions in the gambling industry, founded Storm International. He also opened several luxury complexes in Moscow. At that time, it was an ideal place to launch new gambling projects. However, everything changed in 2008, and the Shangri La brand stopped working in Russia. 

The second branch of the Shangri La brand was a complex in Armenia. It was launched in 2008. All the interiors of the institution were made by specialists from the Yerevan Academy of Arts and immersed visitors in real luxury. 

Having crossed the threshold of the complex, the players find themselves in spacious halls, where everything contributes to a relaxed game and pleasant communication. The highlight of the unit is gourmet cuisine. Local dishes are admired by the most demanding visitors. It is also noteworthy that the complex is the venue for major poker tournaments, where you can meet the most famous players from around the world. 

In 2009, another brand complex, located in Minsk, began its work. This is a unique unit, distinguished by its original architecture. The casino is a separate building, made in the form of a glass cube. If you are lucky enough to be here during the exclusive draws, you can win a car and other valuable prizes. 

Guests are also attracted by a cosy restaurant serving gourmet cuisine. Its chef, Mark Ulrich, pleases guests with culinary masterpieces. In general, the branch has been recognized as the best gambling house in Minsk for many years. 

Another complex operates in Tbilisi. The casino was launched in 2012 and since then has repeatedly received recognition as the best gambling establishment in Georgia. It hospitably welcomes visitors to an incredibly beautiful historical place. Very close to the Bridge of Peace, which tourists from all over the world come to admire. 

You will see this bridge from the huge panoramic windows of the branded restaurant, which is located at the casino. All halls are decorated with brand symbols, and art lovers will surely enjoy the elegant Art Deco style. 

In 2021, the brand continued to expand its geography and launched a branch in Ukraine. These are several elite complexes located in the largest cities of the country – Kyiv and Kharkiv. Young units have already had a lot to go through. Due to the war that began in 2022, the new complexes had to be closed indefinitely. But after a few months, team efforts managed to resume the work of the units. Luxury establishments offer the highest level of service and exclusive gaming experience. 

It is noteworthy that all brand complexes have X.O. VIP clubs. Here you can play at higher stakes and enjoy a truly premium service. Members of these VIP clubs participate in closed drawings of special prizes and can count on free accommodation and many other benefits.


Zuella Montemayor did her degree in psychology at the University of Toronto. She is interested in mental health, wellness, and lifestyle. 

© Copyright 2014–2034 Psychreg Ltd