With Valentine’s Day approaching, many couples are searching for ways to revitalise intimacy and connection. In collaboration with Cult Beauty, renowned sex and relationship coach Gemma Nice has shared expert-backed strategies to help couples rekindle desire and keep the spark alive.

Nice, who specialises in intimacy coaching, highlights that whether a couple is newly in love or in a long-term relationship, maintaining passion requires effort. “Routine and everyday stresses can dampen intimacy, but small, intentional changes can make a significant difference,” she explains. Her advice includes sensual shopping, playful intimacy games, and communication techniques designed to enhance connection.

Boosting passion through shared experiences

One of Nice’s top recommendations is to explore sensual shopping as a couple. “Plan a shopping trip where you pick out lingerie or explore an adult store together. Separating for a few minutes to browse and selecting intriguing items can build anticipation,” she suggests. Bringing home a few chosen items can add an element of surprise and excitement.

Communication is also key to deepening intimacy. Nice advises couples to start by writing down their desires before sharing them. “If direct conversation feels intimidating, try the back-to-back method. Sit with your backs touching, sync your breathing, and take turns sharing without interruption. This can create a safe space for open dialogue without the pressure of eye contact.”

For a fun and intimate game, Nice suggests writing down a secret desire on a sticky note and placing it on a partner’s forehead without them seeing it. “Take turns asking yes or no questions to guess the desire, then discuss ways to explore it together. This lighthearted approach encourages openness and new experiences.”

Prioritising quality time and breaking routine

With modern distractions, Nice emphasises the importance of unplugged quality time. “Put devices away and plan nostalgic date nights, revisit significant places, or surprise each other with thoughtful gestures. These moments help rebuild trust and closeness.”

She also encourages couples to step out of their comfort zones. “If intimacy feels routine, change the setting. Move away from the bedroom and try different spaces in the home, such as the sofa, kitchen counter, or even in front of a fireplace. A change in environment can reignite passion.”

Expert-approved Valentine’s Day gifts

Nice has also curated a selection of recommended products to enhance intimacy this Valentine’s Day:

• Coco de Mer Pleasure Number 8 Ring. A waterproof vibrator designed to stimulate nerve endings around the vulva, offering ten vibration settings for shared pleasure.
• Coco de Mer Roseravished Massage Oil. Infused with rose and sandalwood, this oil enhances relaxation and sensory experiences, perfect for a romantic massage.
• Smile Makers Silky (S)wipes. Biodegradable, vegan-friendly wipes with added prebiotics to support intimate hygiene on the go.
• Smile Makers The Artist. A rabbit-style vibrator featuring nine different settings for internal and external pleasure, designed to intensify orgasms.
• The Nue Co. Functional Anti-Stress Fragrance Travel Spray. A calming scent featuring cardamom, bergamot, jasmine, and cedarwood to promote relaxation and intimacy.
• Coco de Mer Pure Delight Orgasm Balm. Arousal-enhancing balm with menthol and homoeopathic ingredients designed to stimulate nerve endings and heighten pleasure.

“Sometimes stress, medication, or anxiety can dull sensation,” Nice explains. “Products like orgasm balms can help stimulate nerve endings and enhance arousal, making intimacy more enjoyable.”

With these expert-backed strategies and recommendations, Nice hopes couples will embrace Valentine’s Day as an opportunity to reconnect, rediscover excitement, and deepen their bond.