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Semalt Tips for Running a Blog Successfully

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For any e-commerce platform, maintaining steady communication with your customers is a key element of your work practice. Blogs establishes a strong contact with your clients. Thus, adding a blog to your website is one of the most efficient local SEO techniques.

The expert at Semalt Digital Services, Frank Abagnale, explains the important aspects of using a blog as a tool for expanding communication with customers.

What you need to know

For any website, adding a blog just means having a platform where one can share posts as well as new relevant content. In most automated content management systems, there is usually a blog section. For other developers, coding a blog can be an easy task, thanks to the numerous free templates and CSS drop-downs. The difference is in the content management system that one is using for a blog. For most people, adding a blog will directly involve a click of a button. Conventional blogging ideas for your niche may include:

  • How-to tips
  • A testimonial of experience
  • News items related to your website
  • Particular service, department or function

Do not mind much about technical issues on your blog

One may have all sorts of questions when including a blog on a website. For instance, one may wonder about the ROI (return on investment), the cost of maintenance, the contents to post, how to add the blog to a website, hiring freelancers and developers, as well as the automation features of a blog. These are important considerations, but they should not take up much of your time.

The idea of making a blog does not involve a lot of technicalities at the initial stage. The purpose of any blog is to create a good and efficient way to communicate with your clients. The blog is a vehicle to make this communication happen, not the technicality of putting up a good-looking website.

Include promotions

You can place promotions on a blog. For instance, let’s say its Women’s Day and you have an online fashion site. On the blog, you can include an offer, such as a freebie. For instance, you can say, “Bring your lady with you, and you will get a free crop top.” There are many more methods that you can use to communicate with your clients about the promotion. For example:

  • Publish it in a blogpost. You can use a blogpost to explain different aspects of your story. This post will be published as a permalink.
  • Share the link on social media. Use social media for local channels to publish your post. You can use targeted ads that point to your city. Social media websites such as LinkedIn and Twitter can be a good place to start to trigger sharing.
  • Send an email. Remind your subscribers about the promotion. Remember to provide the link to the post as well as a summary of its content.
  • Set up a Google AdWords campaign. You can use keywords that target a particular thing in your locality. Optimise the content and the traffic will flow.


Anyone can begin blogging anytime. Well established businesses have set up multiple blogs that deal with different aspects of their niche. Many websites can benefit from the use of a blog, even in autopilot mode. A blog can be a good way to maintain constant communication with your clients. It incorporates different features, such as comments and forums, which form the basis of a good customer relationship.

Jason Smith did his degree in psychology at the University of Edinburgh.  He has an ongoing interest in mental health and well-being. 

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