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Searches for Children’s Vampire Costumes Soar by 3,100% New Data Reveals

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Halloween is just around the corner, a time where parents find themselves scrambling to find the perfect costume for their little ones.

Whether your child is experiencing their first Halloween or you’re simply seeking some creative inspiration, luxury childrenswear brand La Coqueta Kids has revealed the top 30 most popular children’s Halloween costumes according to Google search data.

Rank

Halloween costume

Average search volume

3-Month change

1

infant vampire costume

390

3,100%

2

infant ghost costume

590

1,375%

3

baby bat costume

1,000

1,344%

4

infant witch costume

880

1,157%

5

infant skeleton costume

720

1,200%

6

infant devil costume

390

1,200%

7

infant ghostbusters costume

480

1,100%

8

infant spider costume

720

929%

9

infant pumpkin costume

4,400

815%

10

newborn dalmatian costume

720

743%

Celia Muñoz, Founder and Creative Director at La Coqueta Kids comments on the findings, “Looking at the data, it seems to show that many parents are shifting away from cute costume choices for their children, like cats and pumpkins, and searching for costumes that are deemed as scary.”

“This is reflective of the fact that 7 out of the top 10 Halloween costumes listed are considered ‘scary’, with the most popular choice of costume, with a three-month search increase of 3100%, being a vampire. This is shortly followed by a ghost with a three-month search increase of 1375%, and a baby bat costume coming in third with a 1344% increase.”

This data also highlights the influence of children’s TV and film, with 12 out of the 30 costumes listed related to Disney or Universal characters such as Woody, Monsters Inc., and Dalmations. This connection can be attributed to the idea that when children watch TV and build a relationship with their favourite character, it can influence their desire to dress up just like them.

Out of all the costumes listed, there has been a notable search shift for the Sully costume, with a year-on-year and three-month difference of 230%. The rising trend in popularity is likely influenced by the recent debut of Monster Inc on Disney + in September.

Celia adds: “According to Market Watch, in 2022, the most popular Halloween costume was Paw Patrol, so it is interesting to see how this year we have seen search trends shift to more traditional costumes and how this trend evolves in the coming year, especially with the influence of new TV/film releases.”

Here’s the full top 30:

Rank

Halloween costume

Average search volume

Three-month change

1

infant vampire costume

390

3,100%

2

infant ghost costume

590

1,375%

3

baby bat costume

1000

1,344%

4

infant witch costume

880

1,157%

5

infant skeleton costume

720

1,200%

6

infant devil costume

390

1,200%

7

infant ghostbusters costume

480

1,100%

8

infant spider costume

720

929%

9

infant pumpkin costume

4400

815%

10

newborn dalmatian costume

720

743%

11

infant chucky costume

1,900

650%

12

infant cat costume

590

433%

13

monsters inc infant costume

480

243%

14

jack jack incredibles costume

390

243%

15

dinosaur infant costume

720

238%

16

sulley infant costume

590

213%

17

infant harry potter costume

880

213%

18

infant olaf costume

590

181%

19

infant groot costume

480

181%

20

infant chicken costume

590

179%

21

infant duck costume

590

177%

22

woody infant costume

590

177%

23

newborn woody costume

590

177%

24

baby yoda costume

2900

122%

25

infant teddy bear costume

480

129%

26

infant lion costume

880

126%

27

baby shark costume

1,300

120%

28

sheep infant costume

480

88%

29

infant octopus costume

1,000

23%

30

infant pirate costume

720

–18%

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