While you may often rely more on your sense of sight and sound to help you navigate the world around you, smell is arguably the most powerful sense, capable of evoking strong memories and emotions.
Inspired by personal experiences growing up on his family estate, Edward Hansen is blending timeless style, personal storytelling, and luxury designed to create sophisticated unisex perfumes with his fragrance brand (S)MER. Aiming to bring the best unisex perfume options to consumers, (S)MER is for those who refuse to be limited in expressing their individuality.
The best unisex perfume: ignited by personal passion
Hansen’s journey was ignited by his passion for design and fascination with the potent power of scent. He blends everyday elegance with scents that evoke strong memories for him, capturing the essence of home. Bringing a playful twist to perfumes for unisex customers, (S)MER’s fragrances include aromas like bergamot, sandalwood, and smoked amber.
As an interior designer, Hansen has always believed in the potential for details to shape and mould one’s personal experiences. Whether it is creating stunning spaces or curating inspirational content, Hansen has remained focused on ways to merge luxury with a hint of playful elegance. He uses his background in interior design to round out a unique brand aesthetic, with (S)MER imbued with simplicity and sensuality.
Unisex perfume: a clean aesthetic and visual brand
(S)MER aims to elevate everyday moments with refined glamour and cheeky charm, channelling that clean aesthetic and sensuality of ‘90s Calvin Klein. The fashion designer’s ‘90s style was featured across iconic ads that evoked a timeless allure, with a look that captured the hearts and screens of the world. Characterised by a sexy, “less is more” vibe, the enduring appeal of ‘90s Calvin Klein is what (S)MER set out to recreate through fragrances, drawing on the same magnetic charm.
A range of timeless creations
(S)MER is a uniquely visual fragrance brand that is tied to the effortless, understated sensuality of a pair of perfectly fitted jeans and a white tee. Offering a full range of timeless creations that represent the intersection of home fragrances and personal care, (S)MER’s products are thoughtfully designed to elevate your days with elegance.
The brand’s fragrance offerings, like Bois du Matin, can appeal to unisex customers. This fresh and sexy fragrance has been designed to make every day feel extraordinary.
Not only can you enjoy the aromas of Bois du Matin eau de parfum, but (S)MER also offers other products in this scent, such as candles and lotions, all of which are handmade in Sydney. (S)MER has a Grasse-trained perfumer, which helps the brand combine global expertise with local craftsmanship.
The future of unisex perfumes
(S)MER plans to expand globally, taking its simplicity and sophistication across multiple markets and establishing flagship stores. Appealing to design-conscious individuals who appreciate premium, handmade products, (S)MER aims to bring iconic and unforgettable fragrances to the market that empower you to live authentically, unapologetically, and with a wild spirit.
Julian Carter, a psychology graduate from the University of Hertfordshire, has a keen interest in the fields of mental health, wellness, and lifestyle.
