Managing children’s screen time remains a challenge for British parents, with six in ten admitting difficulties in setting limits. Over 40% have attempted to reduce screen use but found it too challenging, with nearly a third reporting tantrums as a significant barrier.

The issue becomes particularly pronounced during occasions like Christmas, when gifts such as game consoles further encourage prolonged screen use. To address this, mother and baby retailer JoJo Maman Bébé partnered with clinical psychologist Dr Melody Smith to provide strategies for balancing technology use in children’s lives.

The impact of excessive screen time

Dr Smith highlights that while screens are integral to modern life, overexposure can have detrimental effects on children’s health and development.

“Excessive screen time can impair focus, problem-solving abilities, and emotional regulation,” she explained. “Constantly switching between apps or videos may hinder children’s ability to concentrate on tasks like homework. Furthermore, it can overstimulate the brain’s reward system, making less exciting activities, such as reading or outdoor play, harder to engage with.”

Reliance on screens also reduces time for critical developmental activities like physical play, reading, and peer interaction. Dr Smith warns this could impact emotional and social growth. “Children who favour screen time over interacting with friends may struggle to develop essential social skills, such as cooperation and sharing,” she added.

Another concern is the link between screen use and sleep quality. “Using devices before bed disrupts melatonin production, making it harder for children to fall asleep,” Dr Smith said. Poor sleep can lead to mood issues and decreased concentration during the day, compounding the challenges.

Strategies for reducing screen time

Dr Smith suggests a measured approach to curbing screen time, focusing on consistency and involving children in decision-making.

• Start small and explain the benefits. “Gradually reduce screen time by 10–15 minutes daily and replace it with engaging alternatives like puzzles or building blocks,” she advised. “Involve children in setting limits and explain why these changes are necessary. When children understand the reasoning, they are more likely to comply.”
• Maintain a routine. Integrating screen time into a structured daily schedule helps balance technology use with other activities. For instance, screen time can follow homework and chores but precede outdoor play or dinner.
• Offer alternatives and positive reinforcement. Dr Smith emphasises providing engaging non-screen activities to ease the transition. “Consistency is key. Acknowledge children’s feelings if they resist but remain firm. Reward systems can also encourage participation in screen-free activities.”
• Lead by example. Parents play a crucial role in modelling healthy screen habits. Reducing their own screen time can set a positive example for children to follow.

Screen-free gift suggestions

To encourage reduced screen time, JoJo Maman Bébé recommends a range of screen-free gifts, including educational and imaginative play options:

• Vet Play Set (£40): A 15-piece set with items like a cat, stethoscope, and medicine.
• Rocking Horse (£99): A 2-in-1 toy with sheriff and gymkhana accessories.
• Micro Scooters 4-in-1 Mini 2 Grow Scooter (£118): Adjustable for ages 1 to 6.
• Hape My First Ride Balance Bike Vespa (£44): A balance bike with an adjustable seat.
• Kids Baking Set (£29): Includes a mixing bowl, rolling pin, and cookie cutters.

For more screen-free gift ideas, JoJo Maman Bébé also offers soft toys, books, and educational products suitable for toddlers and young children.