Renowned childbirth educator and hypnobirthing advocate Poppy Child, the visionary behind Pop That Mumma and Birth Box, is poised to transform parenting with the launch of her groundbreaking app, The Village. Scheduled for release on Monday 6th January 2025, The Village aims to empower parents with the tools, knowledge, and confidence to navigate pregnancy, childbirth, and early parenthood seamlessly.

With a substantial following of over 460,000 engaged users on social media, Poppy has become a trusted figure in the parenting community. Known for her candid approach and practical advice, she is celebrated for addressing the realities of modern parenting. Building on this foundation, The Village offers a unique blend of expert-led education, real-time guidance, and an inclusive community, creating an invaluable resource for today’s parents.

A bold step in parenting support

Unlike conventional parenting resources, The Village addresses both the overt and subtle challenges faced during pregnancy and early parenthood. The app serves as a digital sanctuary for parents, offering expert education, live Q&A sessions, and a safe, supportive community.

“We envision a world where no woman faces pregnancy alone – a world where she can find a safe space to be vulnerable and build lasting friendships,” explains Poppy.

Elaborating on her vision, she adds, “Parents deserve more than generic advice or outdated approaches. They deserve real, honest, and empowering support that fits into their busy lives. That’s what The Village delivers.”

The Village’s innovative features

The app introduces several cutting-edge features:

• Expert-led birth education. Straightforward, accessible guidance to help parents conquer fears and make informed decisions.
• Live Q&A sessions. Opportunities to consult trusted professionals, including midwives and doulas, in real time.
• Exclusive podcasts and stories. Unfiltered expert discussions and real-life experiences to inspire and comfort.
• Ongoing support hub. Monthly workshops, guided meditations, and tailored advice to meet the evolving needs of parents.

Seamless integration with Birth Box

Poppy’s acclaimed Birth Box, a comprehensive hypnobirthing course that has supported thousands of parents worldwide, complements The Village seamlessly. The course offers video tutorials, guided audios, and downloadable materials, replicating the depth of an in-person learning experience.

Together, The Village and Birth Box provide a holistic approach to birth preparation. This integration equips parents with both the knowledge and confidence to embrace a positive birthing journey.

Poppy Child: transforming the parenting narrative

Poppy Child’s journey into childbirth education was inspired by a desire to empower parents to approach birth with positivity and self-assurance. Through her brand, Pop That Mumma, she has built a reputation for relatable and honest discussions about modern parenthood.

“This isn’t just an app; it’s a movement,” Poppy remarks. “It’s about equipping parents with resources, a supportive community, and the confidence to navigate this transformative time with strength.”

About Pop That Mumma

Pop That Mumma, founded by Poppy Child, is at the forefront of the positive birth and hypnobirthing movement. With a global following of over 460,000, Poppy’s innovative resources continue to redefine parenting for a new generation.