Embarking on the journey of solopreneurship is both exhilarating and challenging. While the freedom to make your own decisions and steer your destiny is empowering, the weight of responsibility can be overwhelming.

To help you navigate this exciting yet complex landscape, here are 50 pieces of advice that every solopreneur should consider:

1. Trust your gut but back it up with data.
2. Don’t underestimate the power of a strong personal brand.
3. Learn to say “no” to opportunities that don’t align with your goals.
4. Consistency trumps intensity in the long run.
5. Master the art of storytelling to connect with your audience.
6. Don’t be afraid to pivot when circumstances demand it.
7. Learn basic accounting and financial management skills.
8. Don’t just build a business, build a community.
9. Your time is your most valuable asset. Use it wisely.
10. Don’t let failure deter you; it’s often the best teacher.
11. Surround yourself with people who challenge you.
12. Always be willing to invest in yourself.
13. Don’t just chase trends; look for long-term value.
14. Learn to delegate tasks that aren’t your strong suit.
15. Keep your business and personal finances separate.
16. Always have a contingency plan.
17. Don’t let your ego get in the way of good business decisions.
18. Customer retention is just as important as customer acquisition.
19. Learn to manage stress; it’s part of the job.
20. Keep an eye on your competitors but don’t obsess over them.
21. Don’t underestimate the power of good customer service.
22. Make data-driven decisions whenever possible.
23. Keep up with industry news and trends.
24. Don’t be afraid to take calculated risks.
25. Learn the basics of SEO; it’s essential for online visibility.
26. Don’t let imposter syndrome hold you back.
27. Be transparent with your customers and clients.
28. Always be open to feedback, both positive and negative.
29. Don’t rely solely on social media for marketing.
30. Keep your work-life balance in check.
31. Don’t be afraid to outsource tasks.
32. Keep learning; industries evolve and so should you.
33. Set achievable, measurable goals for yourself and your business.
34. Don’t be afraid to ask for help when you need it.
35. Networking is about giving, not just receiving.
36. Always have a contract, even with friends and family.
37. Keep your website and online platforms up to date.
38. Don’t forget to celebrate small wins along the way.
39. Learn to adapt to new technologies quickly.
40. Don’t be too hard on yourself; everyone makes mistakes.
41. Keep an eye on your mental and physical health.
42. Don’t let success make you complacent.
43. Always follow up with clients and leads.
44. Learn to manage your energy, not just your time.
45. Don’t underestimate the value of a good mentor.
46. Keep your business adaptable and scalable.
47. Don’t let fear of failure keep you from trying new things.
48. Always be authentic; people can spot a fake.
49. Make sure to have a solid exit strategy.
50. Remember why you started and let that guide you.

Jake Harrison is a seasoned solopreneur who specialises in digital marketing, helping small businesses scale and thrive.