Home Society & Culture New Research Shows Children’s Activities Are the Latest Casualties in Cost-of-Living Crisis

New Research Shows Children’s Activities Are the Latest Casualties in Cost-of-Living Crisis

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New research has revealed how UK families will be cutting down on family activities this winter as a result of the cost-of-living crisis.

Better, the UK’s leading leisure operator, surveyed over 500 UK families to understand the cutbacks they are making on recreational activities over the next few months and revealed that a third (33%) will be spending less on family and children’s activities this year compared to last year. As a result, 66% are looking or planning to look for free and cheap activities to help keep their families active and entertained, while also saving money.

The research also explored the worrying state of local leisure services and sports clubs that families rely on. 64% said they believe local swimming pools, community sports and leisure centres need more support from the government.

The research highlights the challenges faced by UK families as costs rise. In response, Better has created an ultimate list of kids and family activities for under £10 that can be taken up to keep costs low but activity levels high this winter. From £1 swimming sessions to junior gym and fitness classes, to trampolining, indoor climbing and racquet sports, Better leisure centres and libraries are offering a range of cheap and free activities that can help families throughout the winter.

Leanna Simpson, a working mother of two living in Hampshire, has cut back on personal expenses so her children can go to weekly activities. She said: “As a mum, you want to give your children everything they need. But even though I’m in work and my partner is working full-time, we’re still struggling to make ends meet. It costs £120 a week to feed my family freshly cooked meals. On top of that are the household bills, keeping the car running and the kids’ clubs. It’s just so expensive.”

Better’s commercial director Joe Rham commented: “Staying active has been shown time and again to be hugely beneficial to people’s wellbeing, both physically and mentally, and no one should be forced to cut down on such activities due to the rising cost of living. Health and fitness should be available to everyone, and unfortunately, our research shows that many families are in danger of being left behind when it comes to keeping active this winter.”

“It’s extremely important to Better that our facilities remain accessible to everyone and continue to provide opportunities for physical and social activities, which is why we want to make as many people as possible aware of the low cost and free activities we have available to families.”

Better offers activities available to families.

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