More than half of UK adults avoid conversations about baby loss, fearing they might say the wrong thing, according to a recent YouGov survey commissioned by Tommy’s, the UK’s leading pregnancy and baby charity.
The survey found that 53% of respondents either “would not know what to say” or “would worry about saying the wrong thing” to someone who had experienced a loss. Only 12% felt “very confident” in offering support to someone whose pregnancy ended in loss or who had a premature baby requiring hospital care.
Despite millions in the UK being affected by pregnancy complications and baby loss each year, these findings highlight a significant gap in public confidence when addressing this sensitive topic.
In response to these findings, Tommy’s has launched the “Projecting Life” campaign to raise awareness about the lifelong impact of baby loss. On 28th February, the campaign featured an immersive installation at London’s Leadenhall Market, where shadows of children at play appeared alongside projected shadows of those who weren’t there, symbolising the enduring presence of babies lost too soon.
Dr Jyotsna Vohra, director of research, programmes, and impact at Tommy’s, emphasised the importance of addressing the isolation and shame often associated with pregnancy loss or premature birth. “We must end the silence around these experiences and move further and faster towards our goal of making pregnancy and birth safe for everyone.”
Conversation guide offers practical support
To further support those affected, Tommy’s has developed a conversation guide offering practical advice on how to support loved ones through pregnancy loss. The guide includes:
- Simple ways to start a conversation and show support.
- Advice on what to say (and what not to say).
- Guidance on listening with empathy, without trying to ‘fix’ things.
With many families in the UK affected by pregnancy complications or loss each year, Tommy’s is urging the nation to start talking.
Breaking the silence
The reluctance to discuss baby loss is not a new phenomenon. A previous YouGov survey during Baby Loss Awareness Week in October 2023 revealed that half of UK adults had experienced, or knew someone who had experienced, at least one form of pregnancy or baby loss. Despite the prevalence, societal discomfort often leaves bereaved families feeling isolated.
Having open conversations
Tommy’s initiatives aim to foster open conversations, ensuring that those affected by baby loss receive the support they need. By providing resources and raising awareness, the charity hopes to break the silence and stigma surrounding this sensitive topic.
As the “Projecting Life” campaign continues, Tommy’s remains committed to supporting bereaved families and promoting research to prevent future losses. Their efforts serve as a reminder of the importance of compassion and understanding in the face of tragedy.
