Home Leisure & Lifestyle Moonpig Experts Reveal How AI Can Write Your Card for Any Occasion

Moonpig Experts Reveal How AI Can Write Your Card for Any Occasion

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Greeting cards have been a popular way to express celebrations and affection for our loved ones. We’re used to purchasing cards for milestones from birthdays, weddings, new jobs and more, but how often do we struggle with what to write in a card?

Using insight from search data, leading online greeting card experts, Moonpig, has conducted new research to reveal the occasions people struggle the most to write cards for and how the new “smart text” feature can help you write a card for any occasion.

With the growth in popularity of AI models like Chat GPT and Dall-E, customers are turning to AI to help them write and create cards. In line with this increased demand, Moonpig has been quick to respond, recently launching the smart text tool, a writing assistant designed to help customers perfect their greeting card messages with the help of AI. This new feature gives users the option to enter prompts for the AI tool to generate a suggested response.

Occasions people struggle to write cards for the most


Total average monthly Google search volume











Thank You   




Valentine’s Day  






Moonpig has analysed Google search volume data for terms such as “what to write in a birthday card” or “how to write a wedding card” to uncover the most-searched-for occasions when writing greeting cards. 

The research found that sympathy, weddings and birthdays were the occasions that people struggled to write cards for the most. People often struggle with knowing what to write, they may want to avoid generic well-wishes and strike a balance of heartfelt and genuine message that avoids cliches.

With the right prompting, users can use AI to help craft a thoughtful and personalised message, finding the right words to say for any special occasion. Not only does it have the ability to make your messages more creative but it can also save time if you’re struggling with what to say.

How to get the most out of your prompts

AI tools have grown in popularity significantly in all industries, Moonpig experts expect to see AI continue to aid customers with creating more personalised greeting cards and gifts. Moonpig experts explain how best to write a prompt when using the new smart text AI tool for your greeting card:

  1. Provide as much context as possible. Provide as much context as possible when prompting the generative AI tools to write greeting cards. For example, things to include would be the recipient’s name, age, and gender. 
  2. Identify your desired tone and style. Ensure to be clear on the tone of the message that you would like generated. Whether that be funny, loving or formal, the innovative tool can also write messages in a particular style, for example, a poem. So if your recipient happens to be a fan of poetry, this may be something to consider.
  3. Be direct with your wording. It is important to be as clear and concise as possible. The clearer your instructions, the better AI will understand what output to create. An example of this would be “Write a birthday message for my nephew’s 8th birthday. He loves racing cars and is having a Formula 1-themed party” in comparison to “Write a birthday message for my nephew.” Including more context in the prompt will leave less room for interpretation, therefore helping AI generate the desired message.
  4. Experiment with prompts. Feel free to experiment with the prompts that you input into AI tools and trial different ones to achieve your desired message. The more personal anecdotes, language and tone you include, the more likely you are to generate a message that feels like you’ve written it yourself.
  5. Make it sound like you. Remember, it is always best to check that the AI response sounds like you. You can slightly edit the output of the tool, this ensures that the language and tone are reflective of something that you would say to your loved one.

Sarah-Jane Porter, global design & licencing director at Moonpig,said: “It can be hard for us all to write sentimental and personalised cards to our loved ones, no matter the occasion.

“Our smart text AI tool leverages the latest AI technology to help our customers craft the perfect message. It can be used across our entire range of cards for every occasion.  

“We understand how much personalisation means to our customers in the desire to create the perfect message. We hope that our smart text tool takes some of the pressure off when writing thoughtful cards to our loved ones, no matter the occasion.”

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