Misinformation about health and wellness is spreading rapidly, with platforms like TikTok becoming key sources of misleading advice. This is especially concerning with the increasing popularity of TikTok among Generation Z, who may be more vulnerable to unverified claims regarding health supplements and remedies. W-Wellness, an innovative platform that connects individuals with nutrition practitioners, recently conducted an analysis of TikTok’s top nutritional trends to assess whether they are backed by science or merely perpetuate myths.
Emma Olliff, head of digital and e-commerce at W-Wellness, highlights the danger of relying on social media for health advice. She said: “While TikTok has a place for raising awareness about health and wellness, there’s a real risk that consumers are taking unverified health advice and putting their health at risk. To avoid the spread of misinformation, it’s important to consult a nutritionist or doctor before taking any advice online to prevent harm.”
Erin Viljoen, a nutritionist at W-Wellness, provides expert insights on some of TikTok’s most popular health and wellness trends.
Here’s a breakdown of the top six trends and whether they hold any merit.
1. Bromelain and rutin supplements (622,000 TikTok searches)
Leading the trend list is bromelain and rutin, two compounds often promoted on TikTok for their anti-inflammatory properties. Bromelain is a natural enzyme found in pineapple, while rutin is an antioxidant commonly derived from plants. TikTok users frequently claim these supplements aid in weight loss, improve gut health, and reduce inflammation after cosmetic procedures.
Viljoen confirms that these supplements do offer health benefits. “Both bromelain and rutin have numerous health benefits, particularly in reducing inflammation. If someone is interested in using these supplements for specific health goals, consulting with a nutritionist is crucial to determine the right dosage and formulation. However, incorporating bromelain through pineapple consumption or rutin-rich foods like apples and buckwheat can also provide some benefits, though supplementation may offer more significant results.”
2. Tadpole water (540,000 TikTok searches)
This unusual trend, dubbed “tadpole water”, consists of a mixture of chia seeds, lemon juice, and water. It is touted for its potential to promote weight loss and improve overall health.
Viljoen acknowledges the individual health benefits of these ingredients but cautions against expecting miraculous results. “Chia seeds are high in fibre and contain antioxidants, lemon juice supports immune function, and water is, of course, essential for hydration. Combining these ingredients may help people feel fuller and improve hydration, but it’s not a cure-all. Furthermore, chia seeds can interfere with certain medications, so individuals should consult a healthcare provider if they are on any medication.”
3. Magnesium oil (523,000 TikTok searches)
Magnesium oil, applied topically, is growing in popularity on TikTok. Advocates claim it offers better absorption than oral supplements.
While magnesium is an essential nutrient, Viljoen remains sceptical about the effectiveness of applying it to the skin. “The theory of absorbing magnesium through the skin makes sense, but there’s limited scientific evidence to support this method. The most reliable way to increase magnesium levels is through oral supplements, as it’s difficult to gauge dosage with topical oils.”
4. Castor oil for bloating (504,000 TikTok searches)
A TikTok trend gaining momentum is the use of castor oil applied topically to relieve bloating, with many users claiming it reduces stomach distension when massaged into the belly button.
Viljoen is cautious: “Castor oil has been used traditionally for its anti-inflammatory and detoxification properties, but there’s little medical evidence to support the claim that applying it to your belly button will reduce bloating. At most, it may moisturise the skin, but users should be wary of expecting more significant benefits.”
5. Raw unpasteurised milk (483,000 TikTok searches)
A more controversial trend, drinking raw unpasteurised milk is touted on TikTok for its supposed superior nutritional content, including higher levels of probiotics and enzymes. But experts warn that consuming raw milk poses significant health risks.
Viljoen is clear about the dangers: “The health risks of drinking raw milk far outweigh any perceived nutritional benefits. Pasteurisation is a crucial process that helps prevent foodborne illnesses, and while it may cause minor nutrient degradation, the overall impact is minimal. The risk of infection from harmful bacteria in raw milk is far more concerning.”
6. AHCC supplements (197,000 TikTok searches)
Although AHCC, derived from shiitake mushrooms, has fewer TikTok searches than the other trends, it is steadily gaining popularity. AHCC is promoted for its potential to boost the immune system and protect against infections and cancer, particularly in women’s health for conditions such as HPV.
Viljoen supports some of these claims. “AHCC may boost immune function by enhancing natural killer and T cell activity. Early clinical research shows promise in areas like cancer and HPV prevention, but the studies are small, and more research is needed. Additionally, AHCC can interact with certain medications, so it’s important to consult a healthcare provider before using it.”
