Simona LeVey

Methods of Engaging with Customers Through Customised Packaging to Get a Better Future for the Company

Cite This
Simona LeVey, (2022, November 1). Methods of Engaging with Customers Through Customised Packaging to Get a Better Future for the Company. Psychreg on Organisational Psychology. https://www.psychreg.org/methods-engaging-customers-through-customised-packaging-get-better-future-company/
Reading Time: 4 minutes

Being popular in the market may feel good but there is a lot of hard work behind it. No one cares how the brand works, they only see the profit. Let’s say the most profitable thing for a brand is its product packaging. If they play a card and make something new out of the box, the reaction of the audience will be different. Using custom packaging is common but how you customise it is totally up to the company and makes you different.

Customized packaging boxes can never get old because the utilisation always carries on. It’s the first thing that a customer notice in the product. Moreover, companies should spend some time finalising the packaging and engaging with designs that make them more visible around the market. Also, try making the customer’s unboxing experience even better which will help the company to engage with them. 

There are more than a hundred techniques and ways to customize product boxes, but companies should make their target set so they can work on the packaging accordingly. Let’s take a look at the packaging strategies to work for satisfactory expansion:

What are the reasons to turn towards custom packaging?

Through custom packaging, you can connect with the customers by showing memorable custom designs and prints which make you satisfied with the purchase you have made. Understanding the concept of customization is much more important for the company so that they can work on their packaging even better. 

Social media rage: Once a customer buys the product and finds it adorable enough to share with others on social media, it gets helpful for the brand because as much as people will as much the sales will grow. Social media can also prove beneficial for a company’s growth. Companies can also send PRs to bloggers and influencers to share a post for them, which can grab more people’s attention. 

Show consistency: indeed, brands never sell a single product there or a variety of products that are packed in custom packaging contrasting with others which shows uniformity. Most brands have chosen specific color designs and other features that are consistent which can help them show equality in their company.

Unique and bold font for packaging for bringing uniqueness to your packaging company needs to go for unusual designs and fonts that can help them to look different from others and people can easily recognize you. Companies can add graphics and logos with bold fonts, and maybe some outlines to make a unique pattern for custom packaging. Custom packaging is a complete statement in itself.

Some of the methods to get your customers engaged with your brand

Use stickers 

Stickers are usually considered for dun and aesthetic appearance which is partially true, but it is also beneficial for making your point in the packaging. It can also be the packaging’s emphasis point. There are more functions of stickers than boosting aesthetic value. 

  • You can customise the die-cut sticker to connect with the overall custom packaging boxes.
  • Stickers can also be used for holding tissue paper or thank you notes in place.
  • Stickers can also be used as labels to show directions, ingredients, and other product information.
  • The quality of stickers depends on the brands’ preferences because they can even be water-resistant and durable.
  • Stickers are preferred because they are inexpensive and can save a company from damage.
  • Mini printers are also introduced in the market for small businesses and or more profitable in case of expense.

Put a thank you card inside 

If we say that brands are only curious about their profit, it might be wrong because some brands are grounded to the earth and place some thank you note inside the packaging to show their pleasure. Placing a thank you note can make a memorable experience for the customer and might be setting their mind to shop again. Here are some ways to say thank you and help them stay in place:

  • Use melted wax and a stamp saying thank you to skip the paper card for appreciating their business.
  • Use a thank you note with a sticky back to help them stay in the place.
  • Printing a handwritten card that says thank you is also an impressive way. 
  • Also, add discount codes to make it more valuable for the customers.

Utilise a custom shipping box

When a customer order online and the brand send the product in a plain brown box, it is a little itchy to see and wait to see the actual product. So, instead of using plain mailboxes, the company can add customization to the packaging boxes that are going to be seen at first. After they see the mailbox fully decorated, they will be more excited to see inside and have a good unboxing experience. This works a lot for a company to make its packaging different. 

  • Will gather more happiness and excited faces when received.
  • It will result in safe delivery and can perfectly fit the product to be packed inside. 
  • Custom shipping boxes will have more design options.
  • It will reflect the company’s professionalism and care toward its customers.
  • More eco-friendly options will be valid instead of undisposed ones. 

Wrap with Tissue Paper 

Tissue papers are a common yet amazing way of packaging product boxes to stay in someone’s memory. This is a great and affordable material to use, also there is another option of crap papers cut in strips, etc. If we talk about wrapping material, the list is uncountable, so better move on. 

It’s a satisfactory feeling to open a wrapping paper which gives a special feel like some occasions. The selection of color and wrapping design is somewhat the company’s responsibility. In most cases, the company chooses the color related to its logo or the company to make everything complement one another. Tissue papers look presentable in a way to show the aesthetics of the company and how they present their product.

Find out more by clicking this link: Custom Package Boxes the Best Way to Inspire Your Customers


Simona LeVey did her degree in psychology at Tel Aviv University. She is interested in mental health, wellness, and lifestyle.


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