Continuing the company’s dedication to charitable endeavours which give back to the planet and people, the fierce orange, black and cream mat marks Liforme’s new partnership with WWF (World Wild Fund For Nature). It is available now on preorder to mark the Chinese New Year.
The tiger stripes adorning the spine of the mat double as Liforme’s signature; intuitive and physiology-based alignment design assists the solo practice by working as a navigational tool. The combination of intelligent markers guides you to ensure your alignment is in check throughout.
Available here, the mat will come in three sizes – a full-sized mat (£135), a travel mat (£115) and a yoga pad (£55). A complimentary bag is also included with every mat.
Liforme has revolutionised the yoga world with its eco-friendly, best-in-class mats after spending five years developing its GripForMe technology, using high-quality, non-toxic and planet-friendly materials maintain their grip and represent a huge leap forward from the slippy, non-degradable plastic mats, which could take hundreds or even thousands of years to degrade and contain toxic, harmful chemicals.
The specially-engineered top surface wicks away moisture from your hands, so the more you sweat, the grippier your mat becomes no more slipping in your Downward Dog.
A patented waterproof barrier layer prevents moisture from making its way through the top surface and into the rubber base, making it much more hygienic and easier to clean.
Regularly copied but never equalled, Liforme mats are the trailblazing product that launched a billion-dollar industry and remain the best-reviewed yoga mats of all time, scoring more than 4.9 over thousands of reviews globally.
Liforme offers four collections of eco-friendly and body-kind mats, which are non-toxic, PVC-free, and, when disposed of after their lifecycle, will biodegrade in normal landfill conditions within 1–5 years, effectively turning into fertiliser to nourish the earth, rather than poisoning it.
The Year of the Tiger mat will become the newest addition to the Giving Back collection of mats created in conjunction with one of Liforme’s charity partners.
Liforme founder James Armitage says: ‘Every time we protect a tiger, we protect around 25,000 acres of forest that sustain wildlife and local communities with clean air, water and products. So donations from our Year of the Tiger mat will aid tigers and all endangered species, protecting rich and varied ecosystems to ensure that people continue to benefit from
nature.’
The company has never faltered in its mission to improve its unique and groundbreaking products and their impact on the planet by pushing boundaries and being eco-friendly, ethical and socially just. They have planted more than 200,000 trees and donated over $500,000 to charity.
Liforme products are designed by Yogis, for Yogis and are sold in more than 180 countries. Their global community of customers and business partners promote a common goal to ‘Live for more.’
