Jordan Bridger is a behavioural scientist, social psychologist, four time TEDx speaker, actor and stand-up comic with more than 15 years spent studying why people change or stay stuck. He draws on social psychology, cultural theory and neuroscience informed practice to work on habit architecture, identity and environment.

He is founder and CEO of Emerge Creative, creator of the Human X consultancy system, and founder of Nudge Culture. He has worked with companies, governments, universities and non-profits, including self-reported collaborations with the United Nations, Los Angeles film companies and the City of Vancouver.

Previously known as George Elerick, he holds degrees from California Baptist University and Staffordshire University, is a member of the APA and related research societies, and is the author of Jesus Bootlegged. He has performed stand-up and theatre internationally, including Edinburgh Fringe and Hollywood Improv, and lives in Los Angeles with his wife and children.

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2026