Sons proudly welcomes international rugby star James Lowe as its newest brand ambassador. This announcement arrives at a pivotal moment for the star winger, with Lowe recently selected for the 2025 British and Irish Lions squad bound for Australia.
Lowe, celebrated for his dynamic speed, formidable presence, and signature long hair, has always understood the importance of personal well-being, and hair health is no exception. His collaboration with Sons reflects a shared commitment to making hair care straightforward, effective, and rooted in science.
“I’ve kept my hair long for years, so I’m always looking for straightforward ways to keep it strong and healthy,” said Lowe in a testimonial featured on Sons. “Sons’ hair health products help me do just that.”
Established by Irish entrepreneurs, Sons provides clinically supported solutions for male hair loss and hair health. Their range includes topical sprays with Minoxidil, oral treatments, supplements, and an expanding collection of grooming essentials, all available through a streamlined online platform used by thousands of men across the UK and Ireland.
By joining Sons, Lowe becomes part of a growing group of athletes working to break the silence around male hair loss. The partnership reinforces the brand’s mission to encourage open conversations about hair health and to highlight that looking after your hair is a natural part of looking after yourself. Sharing the news with fans on Instagram, Lowe stated:
“Reporting for duty. I’m pleased to have signed for team Sons as their latest brand ambassador.”
This milestone in Lowe’s personal journey coincides with a major achievement in his rugby career. In May 2025, he was officially named in the elite 38-man squad for the upcoming British and Irish Lions tour of Australia, marking his first inclusion in a Lions squad. The team will face leading Super Rugby sides before taking on the Wallabies in three highly anticipated Test matches in Brisbane, Melbourne, and Sydney.
Originally from New Zealand and representing Ireland since 2020, Lowe has been a standout player for both Leinster and the Irish national team. His Lions selection is another well-earned chapter in a career defined by power, grace, and determination.
Sons’ partnership with Lowe fits perfectly with its wider goal of supporting men at every life stage, whether they are professional athletes or simply seeking everyday confidence. As the Lions Tour captures global attention, Lowe’s message about proactive self-care carries as much weight as his performance on the pitch.
With growing interest in discreet and tailored hair care, Sons continues to expand its offerings—from evidence-based treatments to expert consultations and flexible subscription plans. The aim remains clear: to make hair health accessible, uncomplicated, and free from stigma.
As James Lowe gets ready to take the field in Australia, his partnership with Sons sends a strong message that peak performance begins with confidence, and confidence starts with feeling good in your own skin.
