New data from digital health clinic Numan has revealed that sales in Viagra have seen a 43% increase in the build-up to Valentine’s Day, indicating that lockdown may be having a positive impact on the UK’s amorous activities.
With less to do and more time inside, it comes as no surprise that men are being more proactive when it comes to performance-related issues in the bedroom. Numan, which offers a range of subscription-based treatments for premature ejaculation and erectile dysfunction has also seen demand for performance-based products jump by 85% since the first lockdown came into effect, reporting a 75% increase in sales of ED treatments. There has also been a 50% increase in demand for premature ejaculation treatments.
Since launching in 2019, Numan has continued to promote its action-inducing messaging – inspiring men to seek help and normalising issues around erectile dysfunction. With over 300,000 customers taking action with Numan since its inception, the company believes that the increase in Viagra sales shows that men are becoming more comfortable seeking help when they feel they need it.
Dr Luke Pratsides, lead GP at Numan says: ‘Valentine’s day is a time to reflect and show love and gratitude to your partner. For many, this means a time to be both physically and emotionally intimate with one and other. If you suffer from erectile dysfunction then the added pressure to perform on Valentine’s Day can lead to anxiety and disappointment. We see a rise in men contacting Numan for help with erectile dysfunction around Valentine’s Day. The occasion can be a catalyst for men to do something about their erectile dysfunction, seek treatment, and celebrate intimacy with their partner.’
The online health clinic for men has also recently launched a bold new advertisement to encourage men to do something about erectile dysfunction. The humorous 30-second clip, entitled ‘Call It What You Want,’ is an ode to the weird and wonderful nicknames men call their penises. The advert, which has already made waves upon its release, is intended to normalise issues around erectile dysfunction and inspire men to take action.
Numan’s founder and CEO Sokratis Papafloratos says: ‘At Numan, we do whatever it takes to make sure men do something about the things they aren’t currently doing anything about. We hope the advert will get people talking in order to raise awareness and help destigmatise an issue that many men find embarrassing or shameful.’
