New research has identified hyperpigmentation as the most prevalent skincare concern in the UK, with over 141,800 average monthly searches. The study, conducted by beauty and wellness marketplace Fresha, analysed online search volumes to determine the top skin issues troubling Britons.
Following hyperpigmentation, rosacea and dermatitis rank as the second and third most searched skin conditions, respectively. The top ten concerns also include puffy eyes, blackheads and whiteheads, milia, acne, jowls, wrinkles, and dry skin.
Hyperpigmentation
Hyperpigmentation, characterised by patches of skin becoming darker than the surrounding areas due to excess melanin production, leads the list with an average of 141,858 monthly searches. Triggers include sun overexposure, hormonal changes during pregnancy, and certain health conditions.
A beauty expert from Fresha advises: “While hyperpigmentation isn’t generally a harmful condition, it can often be a reminder to protect your skin from sun damage. You should apply products containing SPF as the last step in your skincare routine to allow your skin to receive maximum protection as you spend more time outdoors. It’s vital to use a high SPF of at least 30 and wait at least 20 minutes after application before going outside.”
Rosacea
Rosacea ranks second with 113,958 average monthly searches. This chronic condition manifests as redness across the nose, forehead, and chin, often accompanied by stinging sensations, dryness, or swelling. Triggers include alcohol consumption and sun exposure.
Fresha’s expert recommends: “If you’re struggling with rosacea, then ensure that you’re using a gentle facial cleanser in your skincare routine and to avoid products containing harsh exfoliating acids, as these can dry out your skin further. Don’t forget to finish your skincare routine with a light moisturiser to help prevent the build-up of dry skin associated with rosacea.”
Dermatitis
With 111,937 monthly searches, dermatitis is the third most common concern. This form of eczema causes itchy, blistered, and dry skin, typically triggered by irritants or allergens.
The expert advises: “If you struggle with dermatitis, then using a light moisturiser is one of the most effective ways to prevent the soreness and build-up of dry skin associated with the condition. Avoid using harsh facial cleansers or exfoliating acids, as this can often worsen symptoms. Instead, opt for light skincare products that are fragrance-free to avoid triggering allergens. If you regularly suffer from dermatitis, then ensure that you’re always patch testing new skincare products before use to avoid a flare-up.”
Puffy eyes
Puffy eyes, characterised by mild swelling under the eyes due to fluid accumulation, rank fourth with 66,287 monthly searches. Common causes include allergies, alcohol consumption, and fatigue.
The expert suggests: “If the puffy eyes are caused by tiredness, then there are various ways in which you can treat this at home. Gently using a jade roller or a gua sha tool that has been stored in the fridge can help to reduce the appearance of swelling under the eyes. Applying gel eye masks that have been chilled in the fridge can also visibly reduce the appearance of excess fluid retention under the eyes.
Caffeine eye creams are also highly effective for tired eyes, visibly reducing the appearance of puffiness and dark circles. These eye creams often contain other beneficial ingredients, such as vitamin C, which can help to perk up tired eyes. Ensure that you’re always applying under-eye creams gently to avoid worsening any puffiness. Puffy eyes can also be linked to the over-consumption of salt, so it may be necessary to make some changes in your daily diet if you frequently suffer from under-eye swelling.”
Blackheads and whiteheads
Ranking fifth with 63,421 monthly searches, blackheads and whiteheads are common forms of acne resulting from clogged pores.
The expert advises: “While it may be tempting to pick at blackheads and whiteheads yourself, it’s important to note that this can cause further damage to your skin and increase bacterial build-up. Always avoid touching your face to prevent your pores from becoming clogged with excess oil and bacteria. Ensure that you’re not skipping out the moisturiser part of your skincare routine as dehydrated skin can often produce excess oil, causing your pores to become clogged. Pore strips can effectively remove pesky blackheads and whiteheads. However, it’s important not to overuse these as they can also strip your pores of healthy substances. While pore strips are great for a temporary fix, ensuring that your skin is kept oil-free is one of the most effective ways to prevent blackheads and whiteheads from returning.”
Regional insights
The study also highlights regional disparities in skincare concerns. Birmingham residents top the list with 1,677.70 average monthly searches for various skin issues. Oxford follows with 1,584.21 searches, and Newcastle with 1,506.45.
A spokesperson for Fresha said: “As the weather starts to heat up, it’s important to be mindful of your exposure to the sun, particularly when it comes to applying and re-applying SPF. The root cause of many of these prominent skin conditions is sun overexposure, which is why it’s so crucial that you’re taking the correct precautions to protect your skin during the spring and summer months ahead. It’s also beneficial to be aware of the products that you’re using during your daily skincare routine, as certain skincare products may cause more harm than good. Avoid using heavy moisturisers and strong exfoliators, especially during the warmer months ahead, to reduce the risk of skin irritation and clogged pores.”
