3 MIN READ | General

Helen Baumeister

How Online Casinos Are Making You Spend More and Play More

Cite This
Helen Baumeister, (2022, March 20). How Online Casinos Are Making You Spend More and Play More. Psychreg on General. https://www.psychreg.org/how-online-casinos-making-you-spend-more-play-more/
Reading Time: 3 minutes

Most people who have gone to a casino are aware of the strategies used to get them to part with their cash in order to win more money. There are no clocks at casinos, so the time can be any time of the night. Many casinos also provide free food and drink to entice customers to stay in the casino longer and play more games. Gamblers’ inhibitions are lowered by alcohol, which increases the chance of their continuing to stake their money.

It is a little more difficult to keep people’s attention at an online casino because of all the diversions that the internet provides. Operators use tunes and colors to persuade their clients to spend more money at online casinos.

Bonuses

Sign-up incentives are a great acquisition strategy that also serves as a conversion (or activation) trigger for players to begin making deposits and making use of that money. A deposit is required in order to receive these additional credits. Usually, the best online casino promotions 2022 are based on welcome bonuses and are popping up on a regular basis to keep existing customers and even revive those who have been away for a long period of time. Local rules may have an impact on operators’ bonus offers, but typically, sign-up and reactivation bonuses are bigger than retention benefits.  

Flashing lights and animated graphics go hand in hand

Like noises, lights entice players to play online slots in the same way. Even if a player isn’t actually winning, flashing colors give the impression that they are. Customers are enticed to spend more money by operators using LDWs, or losses disguised as wins, as they are known in the gambling industry

It’s also possible to win more money on an online slot machine because they feature a greater number of rows. Having more pay lines does not always equate to more winnings in terms of money, however. Online casinos, like brick-and-mortar casinos, use slot machines that are based on those found in a casino. There is a lot of commotion, flashing lights, and bustle at these locations, which creates a sense of anticipation.

Although it’s impossible for an online casino to replicate a brick-and-mortar casino’s experience, the same principles are employed by online operators. Players are encouraged to keep spinning the reels as rapidly as possible by seeing their winnings show up on the screen.

Colours and tunes

Customers are more likely to return to an online casino if they find it visually appealing, thanks to the use of lights, noises, and colors. New slots at online casinos are frequently based on well-known films, television shows, or even video games, and as a result, the game’s noises and themes are designed to evoke fond memories for players.

It’s no secret that casinos work to get customers to spend more money. A study from the University of British Columbia discovered that slot machine lights and music effects can induce a trance-like state in gamers.

It was argued that slot machines may be built in a different way in a study published in the journal Psychology of Addiction Behaviours. Problem gamblers may find these slots more appealing because of the way they operate. An ever-present challenge for online casinos has been how to strike a delicate balance between player safety and profitability. However, they must also ensure that persons who may be at risk of developing gambling addictions are not harmed. A middle ground might be reached by altering the aesthetics of currently existing slot machines.

Extending game sessions

When it comes to keeping gamers engaged, this is a tough question. For decades, land-based casinos have perfected the skill of removing visible indications of the passage of time, while the free flow of drinks in most offline facilities distorts the judgement of visitors.

There are a variety of ways that online casinos can keep players involved, including in-session prizes that are activated during gameplay, as well as autoplay options that reduce the time taken to the wager when given a certain amount of money. Regulators, on the other hand, are advocating for the provision of tools to help players make responsible gambling choices in order to counteract online casinos’ efforts to keep players hooked for extended periods of time. As timed reminders become more common, several regulators are seeking to regulate or even ban autoplay functions.

Operators should take a quality-oriented approach to this goal as responsible gaming practices become the norm in the industry: enticing players by offering the finest games available. It will become increasingly difficult to run a profitable online casino unless it has access to a wide variety of high-quality games.

Affiliate marketing may be the most cost-effective method for smaller operators to attract new players. In most cases, affiliates are compensated based on the amount of money they bring in from new customers they refer to the casino. While a flat per-player fee may prove to be more cost-effective in the long term, the revenue share affiliate model allows operators to generate growth without incurring upfront fees.


Helen Baumeister did her degree in psychology at the University of Hertfordshire. She is interested in mental health, wellness, and lifestyle.


Psychreg is mainly for information purposes only; materials on this website are not intended to be a substitute for professional advice. Don’t disregard professional advice or delay in seeking  treatment because of what you have read on this website. Read our full disclaimer

Copy link