SEO agency Reboot Online can reveal that the city most anxious about the cost of living this 2023 in the UK is Durham, with over 7,470 searches per 100,000 users.

Durham finds itself in the top 32% of the most expensive cities in the world. Due to this, Durham’s residents may be concerned about the cost of living support and seeking help on debt-related issues.

Swansea comes in as the second most nervous city, accumulating over 3,744 searches per 100,000 users. Despite rent prices being 15.10% lower in Swansea than in Durham, Swansea still finds itself in the top 35% of expensive cities in the world, which may bring a concern to residents at this challenging time financially.

The third most worried city is Kingston upon Hull, having had over 3,623 searches per 100,000 users. Kingston upon Hull was recently found to have some of the most deprived neighbourhoods in England. Due to this, residents may be nervous in the current economic climate, concerned about finding ways to save their money, as well as the cost of living help.

UK cities least anxious about 2023

Reboot Online has found that the city least nervous about the new year ahead is Edinburgh, with just 487 searches per 100,000 users. Edinburgh has previously been flagged as a city with lower living costs and good salary prospects.

Winchester follows as the second least worried city in the UK, with only 501 searches per 100,000 users. Residents may be less worried than that of the top 10 most nervous cities, about issues regarding cost of living support. 

The third least nervous city is Southampton, with 512 searches per 100,000 users. Compared to the most nervous city, Durham, Southampton’s grocery prices are 9.63% lower, as well as restaurant prices are 6.76% lower than that of Durham.

If you are worrying about the current economic climate or have personal money worries, you can visit Mind for advice and tips, or if you are a parent, visit Young Minds for tips on children’s mental health too.