With spring in full bloom, a so-called pollen bomb is sweeping the UK, triggering hay fever symptoms for millions. While sneezing, watery eyes, and itchy throats often dominate the conversation, the season can also wreak havoc on the skin. Now, Cult Beauty has collaborated with Dr Deborah Lee of Dr Fox Online Pharmacy to share practical tips on allergy-proofing your skincare routine during this challenging time.

Hay fever, one of the UK’s most prevalent allergies, affects 49% of the population, according to recent studies. As warmer weather ushers in higher pollen counts, Google searches for “hay fever relief” have spiked by 250% in the past week alone, a clear sign that sufferers are desperate for solutions. Beyond the familiar respiratory woes, allergies can inflame the skin, leading to redness, dryness, and irritation that leave complexions dull and uncomfortable.

Dr Lee, a seasoned medical expert, explains that pollen does not just linger in the air; it clings to skin and hair, exacerbating these issues. Fortunately, with a few adjustments, it is possible to protect your skin and maintain that coveted glow. Here, she outlines five key steps to shield your complexion from the pollen onslaught.

Tips for allergy-proofing your skin during hay fever season

• Double cleanse the skin. Pollen sticks to your skin and hair so double cleansing at night is a must. It is recommended to start with an oil-based cleanser to lift off invisible pollen particles, followed by a gentle foaming cleanser to wash them away completely.
• Create a “pollen barrier” by layering up. Applying a thin layer of rich moisturiser or barrier cream can act as a shield, preventing pollen from settling on the skin. This simple step helps minimise irritation throughout the day.
• Switch to hypoallergenic everything. From face wash to pillowcases, opting for hypoallergenic products reduces the risk of flare-ups. Dr Lee advises seeking out fragrance-free formulas with soothing ingredients like aloe vera or oat extract.
• Keep your skincare in the fridge. Storing moisturisers and eye creams in the refrigerator offers a cooling sensation that feels “amazing” on itchy, puffy skin, says Dr Lee. It also helps reduce inflammation quickly.
• Shower and wash your hair before bed. Pollen gets trapped in hair and can transfer to your pillowcase,” Dr Lee warns. A quick shower and hair wash before bed can stop allergens from causing overnight irritation.

The timing of this advice could not be more critical. The Met Office has warned of elevated pollen levels across much of the UK in early April 2025, driven by blooming grasses and trees. For the nearly half of Britons affected by hay fever, these conditions amplify both physical discomfort and the desire for relief.