Gym King, the premier men’s and women’s lifestyle and performance fashion brand, is announcing the launch of the “Stoic Collection”, a dynamic new range developed in collaboration with renowned British athlete, ultramarathon sea swimmer, and author, Ross Edgley.
The Stoic Collection embodies the core values of mindset, discipline, resilience, and gratitude, reflecting the shared ethos of Gym King and Edgley.
Ross Edgley is celebrated for his astonishing feats of endurance, including his record-breaking Great British Swim, where he swam 1,791 miles around the coastline of Great Britain.
This collaboration comes on the heels of his latest achievement: completing a gruelling 510 km swim non-stop in 9°C (48°F) water temperatures, further cementing his reputation as one of the world’s most resilient athletes.
The Stoic Collection features a versatile range of hoodies, joggers, tanks, tees, and shorts, available in four distinct colours for both men and women, priced between £25 and £55.
Each item is meticulously designed to support comfort for everyday wear. In a nod to Edgley’s iconic Great British Swim, each piece is embossed with the compass coordinates for Margate, the town where Ross completed his historic swim on November 4, 2018.
Ross Edgley shared his excitement about the collaboration: “The Stoic Collection is a celebration of the principles that have guided my journey as an athlete. Be naïve enough to start and stubborn enough to finish. I’m proud to partner with Gym King to bring this ethos to life through a collection that supports and inspires others to pursue their adventures with the same resilience and determination.”
Jay Parker, founder of Gym King, echoed this sentiment: “Working with Ross has been an incredible journey. His unwavering discipline and limitless aspiration align perfectly with Gym King’s mission to inspire a resilient mindset. The Stoic Collection is not just about clothing; it’s about embodying a lifestyle that celebrates the strength of the human spirit.
“Gym King has always been dedicated to fostering a community that values strength and perseverance. This collaboration with Ross is a testament to that commitment, offering a range that merges high-performance design with the inspirational stories that drive individuals to push their limits.”
The collaboration with Ross follows the recent announcements from Gym King, including actress and influencer Maisie Smith joining Gym King Women as a brand ambassador, ambassador Tom Aspinall retaining his UFC interim heavyweight belt and brand ambassador Callum Simpson winning the British and Commonwealth super-middleweight titles, further expanding Gym King’s reach and influence in the fashion and fitness industry.
