Following the United Nations’ launch of its open brief last week enlisting creators to help stop the spread of coronavirus, TLNT announced today that on a pro bono basis, it will provide the platform to host the creative submissions which will flow in from around the world and be made available for widespread use, possibly becoming the largest creative collaboration in history.
‘We need to meet people where they are, with a stream of fresh, innovative content which drives home the personal behaviours and societal support needed today. We look to the creative community, using factual, accurate and science-based knowledge and messages, to help reach everyone, everywhere in this fight against the coronavirus,’ said Robert Skinner, executive director at the UN Office for Partnerships.
The creative brief is live on Talenthouse, part of TLNT, the world’s largest creative ecosystem with 4 million members in 195 countries. A centralised hub has been built to house all the content submissions for use by stakeholders everywhere including local authorities, civil society, brands, media owners, educational establishments and the global public to flood millions of newsfeeds and media channels with creative content to stop the spread of coronavirus.
‘This is the first time that we are fighting a war where everyone is on the same side,’ said TLNT’s CEO, Clare McKeeve. ‘Looking back at how the famous “Rosie the Riveter” and the Kitchener “Your Country Needs You” posters galvanised the public into action during wartime, we believe the creative community can create today’s iconic posters, images and artwork to impact all communities across the world as part of this global mission to help save lives.’
Creative agencies, communities and individuals on all platforms across the globe will be able to participate and are encouraged to share their work across their social channels, tagging @WHO @UN @UnitedNations @Talenthouse and using hashtags #CovidOpenBrief #UNCovid19Brief #FlattenTheCurve #SafeHands #AloneTogether #ViralKindness #StopTheSpread #Coronavirus #Covid19.
About the campaign
The Creative Brief will be to create iconic and visually arresting illustration, audio, video, or copy that is clear, uplifting, and conveys one of the UN messages around the actions the public needs to take on:
- Personal hygiene
- Physical distancing
- Know the symptoms
- Kindness contagion
- Myth busting
- Do more, donate
The campaign will remain open until 9th April and work will be surfaced for sharing throughout the submission period. Additionally, a panel of industry leaders from the world of advertising, creativity, entertainment, as well as the UN, will select their favourite submissions to receive additional exposure across media channels.
Details of the brief and how to submit can be found here. Anyone who wants to access creative content to use across their channels to get this
important messaging out will be able to download United Nations approved content from 1st April from this centralised hub.