No one can contest that Facebook holds the title of reigning champion in the world social media competition! Facebook was the first, and it works hard to retain the title year after year with an incredible three billion users! A wide variety of people enjoy using Facebook for many different reasons, they can keep in touch with family and friends, join groups of people who share common interests, and, our personal favourite, go shopping! The huge number of people using the site every day makes Facebook a terrific venue to sell your goods and services to billions of potential customers.

The world of business has moved its operations onto the internet so having a highly visible digital presence is an absolute must if you really want to be competitive, and Facebook is a great place to get started. The process can be a bit complex, so we recommend that you work with a professional online marketing service like King Kong so you can draw upon their deep expertise, they know Facebook inside and out, and will make sure that your advertising campaign is a big success.

Here are are a few more reasons why Facebook is the premiere online platform for doing business:

Reasonable rates

Because of its enormous size and power Facebook is able to offer some of the most reasonably priced advertising rates in the world. Traditional print media, TV, and radio advertising rates have become shockingly expensive, they simply aren’t worth the big expenditures when you can use Facebook to reach more people for so much less.

Global marketplace

There are over three billion global Facebook users waiting to view your ads! Social media is now the world’s biggest marketplace and no one does social media better than Facebook, they invented it. The platform’s astounding global popularity makes it the absolute best place to show off your brand to billions of potential customers.

The buyer journey

The rather poetic term that marketing experts have applied to a customer’s purchasing experience is “the buyer journey”. When Facebook users set off on their buyer journey it’s a marvellous opportunity for you to interact with them every step of the way, as follows!

• Awareness: When a potential customer becomes aware of your brand by viewing your ads.
• Consideration: When a potential customer views your products, and considers making a purchase.
• Decision: The potential customer either leaves without purchasing, or becomes “your customer” by making the decision to buy.

Facebook is where your brand get’s seen, so join us here, the profits await.

Amelia Hart, a psychology graduate from the University of Hertfordshire, has a keen interest in the fields of mental health, wellness, and lifestyle.