New research reveals nearly half of UK adults (42%) struggle to find calm moments amid the chaos of daily life.

In response to the urgent need for emotional wellness, Kalms has partnered with mental health experts and renowned photographers to launch the Moments of Kalmfulness Virtual Gallery, an online collection of calming photography aimed at promoting mental well-being.

The study of over 2,000 respondents found that four in five UK adults (79%) have experienced anxiety in the past year, with two in five (42%) adults saying they have financial concerns on a daily basis.

To help bring a sense of peace to stressed-out nation, the Moments of Kalmfulness Virtual Gallery invites online visitors to view photographs that have been carefully selected to promote mindfulness and relaxation. Kalms’ research has found that 52% of people feel more relaxed after looking at peaceful imagery. Previous studies suggest simply looking at photographs of nature for as few as five minutes can have a calming effect on the brain.   

The virtual gallery features striking photographs of natural settings, serene landscapes, and peaceful moments, taken by esteemed and upcoming photographers with a passion for promoting mental health. These include Hannah Stitfall, wildlife photographer, filmmaker, and TV presenter, and Paul Williams, a former soldier turned mental health therapist who has experienced PTSD.

Each photographer’s unique perspective contributes to the gallery’s overarching theme of “kalmfulness” – the state of being calm and peaceful – by showcasing the beauty that can be found in everyday moments. The collection includes dramatic scenes of stormy seas, a quiet morning on the River Thames and the sunset at Brighton seafront, formerly recognised as the most kalmful city in the UK. 

The Moments of Kalmfulness Virtual Gallery, supported by Mental Health UK, has been designed to spark important conversations about emotional well-being and resilience. Director of National Programmes at Mental Health UK, Deidre Bowen said: “We’re in the midst of a mental health crisis, so taking time to slow down and understand our mental health is more important than ever. This powerful photographic exhibition offers people moments of kalmfulness wherever they are. We hope it will inspire open discussions around mental health and promote lasting wellness.”

Finding your moments of kalmfulness

Psychologist and psychotherapist Dr Charlotte Armitage offers guidance on finding moments of kalmfulness in everyday life:

• Create a relaxing space. Designate a calming corner in your home and fill it with items that bring you comfort, like soft cushions, warm lighting, or a favourite book. This can be your personal sanctuary for unwinding. If home doesn’t feel peaceful, explore relaxing spots like a quiet café, library, or park – anywhere you can find serenity.
• Spend time outdoors. Kalms’ study revealed 65% of UK adults find it easier to unwind in nature. Take a stroll in the park, relax in your garden or enjoy a quiet bench. Nature can reduce cortisol, the stress hormone, helping you feel more at ease. Immersing yourself in the sights and sounds of the outdoors is a powerful way to rejuvenate your spirit.
• Look at calming imagery. If green spaces aren’t nearby, viewing peaceful nature scenes can provide a similar effect. Even a few minutes spent with soothing visuals can add a touch of calm to your day.
• Connect with friends and the community. The Kalms’ study shows that over half of UK adults (52%) feel that connecting with others brings a sense of calm and community. Meeting for coffee, going for a walk or simply chatting with loved ones can lift your spirits. Regular connection – whether with friends, family, or an online community – helps build a supportive network, enhancing well-being and fostering a sense of belonging.
• Reflect and capture. While it’s important to live fully in the present moment, take a moment each day to reflect on what you’re grateful for, using journaling or photography to capture these experiences. Writing down your thoughts fosters a mindset of appreciation, whilst photographing extra special moments can help to preserve the memory. Together, these practices help you savour the present and create a personal archive of gratitude – words and images you can revisit whenever you need a reminder of life’s beauty and blessings.
• Use natural tools for calm. The study revealed 43% of UK adults believe they would benefit from additional tools to support their emotional well-being. Herbal remedies like valerian root are known to promote relaxation and aid sleep, while pharmaceutical-grade lavender oil capsules can reduce anxiety. Rhodiola rosea can ease stress and fatigue, providing a natural boost to well-being. Always consult your doctor or pharmacist first and look for a traditional herbal registration (THR) for quality assurance.