Over the past couple of years, work has changed for businesses across the globe. This change, at times, hindered the ability to keep employees satisfied and to want to stay employed within their company.
This phenomenon of so many people leaving their jobs after the pandemic and subsequent lockdowns became an ongoing economic trend coined the great resignation.
HR leaders and managing directors need to create strategies to positively impact employee retention and avoid the ramifications of a high staff turnover. At Marketing Signals, we’ve implemented various methods that have retained top talent, improved morale and established an engaged company while working remotely. Here’s how we do it.
Four-day working week
The business transitioned to a four-day-week nearly three months ago. The catalyst for the move came from the rise in the cost of living, which led to an employee asking for a change in working hours due to rising childcare costs.
This new work model focuses on quality, not quantity, and revolutionises the future of work. We already measured our teams based on output, not attendance, before moving to a four-day week and continuing to work flexi-time with our daily hours.
This move has given my team the freedom to enjoy life while improving their well-being. A good work-life balance is a key to a happy and healthy workforce which leads to loyalty, ultimately helping our business grow.
Flexible working policy
Our flexible working policy means everyone can take some time out when needed, which also applies to me. I always encourage my employees to go for a walk and stretch their legs.
Although our mantra is work from anywhere, most of the team work from home, which can take its toll on your mental health if you don’t take regular breaks, so I’m happy for my team to close their laptops whenever they need to. Whether it’s to go for a walk, pick the kids up, take a long lunch or just switch off.
Doing this helps improve my employees’ well-being and work/life balance by making sure that everyone is taking the time they need to relax out of hours. It also improves motivation, as employees feel refreshed and well-rested at work.
Communication is the key
When working predominantly from home, it’s important to remember to keep in touch. Being present also helps create a workplace culture built on openness and collaboration, which is essential in any remote or in-person office.
While being present in day-to-day meetings reminds your team that you’re there, make sure you have dedicated check-ins with your colleagues too. This will help make sure you’re able to provide support if needed.
This could take the form of a one-on-one video call or simply be a monthly review with smaller groups. Having a meeting designed for giving feedback can make employees more likely to contribute honestly without feeling like they’re wasting time. It can also be great for a brainstorming session.
Be open and transparent
We have an open door policy so all employees can come to me and chat about anything, whether work-related or personal, and it will be treated in confidence. It’s imperative that senior staff members ensure they’re not absent managers.
Some businesses might lack face-to-face contact, but that doesn’t mean you can’t develop a formal structure that prioritises regular contact. Ensuring every individual at each location has what they need to be successful while making yourself available when they need additional support is vital.
This will ultimately help keep employees autonomous and ensure they feel supported and heard, which is essential for employee retention.
Encouraging your team to chat with one another outside of work hours can boost morale and help build better relationships. Whether it’s a virtual quiz or a video call with some drinks, I think it’s important for my team to feel like they know each other outside the workplace.
We all take part in a weekly quiz with a leaderboard, which helps build a sense of community within the team despite working remotely and helps us get to know each other better. Those taking part in the quiz donate money at the start of the year, and at the end, the money is all donated to Mind, the mental health charity.
But it’s not just social events that can improve our well-being. After the weekend, we all make sure we’re catching up on calls to ask how it went to develop a more personal connection and ensure we’re not always focused on work. While it’s not always possible or practical to build small-talk into meetings, make sure you’re seizing the chances you have to ensure everyone is OK.
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