Primm’s has established itself as a premier multi-brand boutique for thoughtfully curated, elevated fashion since its founding in 2021 by Amie Primm Havens. Known for its dedication to personal styling and timeless quality, the boutique has grown from its initial focus on empowering womenswear into a comprehensive destination for elevated style.
This season, Primm’s is further refining its designer women’s collection with a heightened emphasis on exceptional craftsmanship, premium materials, and fit. A key highlight of this latest direction is the arrival of the Annabo collection, which seamlessly blends intricate artistry with modern tailoring to deliver the relaxed sophistication that defines the Primm’s experience.
The artisanal craft of the Ukrainian embroidered dress and Vyshyvanka dress collection
The Annabo collection is a family-run endeavor led by Natalia, Anna, and Boris, who have dedicated themselves to preserving cultural heritage through contemporary design. Their journey began in 2000 with “Grandtex,” and today the collection leans heavily into premium natural fabrics and heritage-inspired artisanal techniques. This season, the collection highlights the intricate beauty of the vyshyvanka dress and the Ukrainian embroidered dress, showcasing subtle detailing that works across seasons.
Among the standout pieces are the embroidered peasant dress and the traditional Ukrainian dress, which balance understated luxury with practicality. Customers browsing the collection will notice how these pieces elevate the linen embroidered dress through balloon-sleeve linen dress and puff-sleeve linen dress silhouettes rendered in rich neutrals and earthy olive tones.
The versatility of the collection is further displayed in the linen embroidered top, which pairs naturally with tailored trousers or structured skirts, reflecting the growing demand for artisanal detailing paired with modern cuts.
The boutique’s updated assortment also includes relaxed separates, such as the linen-embroidered top, which pairs naturally with tailored trousers, denim, or structured skirts.
Why the puff-sleeve linen dress and linen dress with belt define luxury
Linen remains one of the season’s most visible materials, but the updated collection elevates it into a more refined space through embroidery, tailoring, and elevated construction.
The linen embroidered dress and the linen dress with a belt showcase how structure and craftsmanship can completely change the feel of a traditionally casual fabric.
There is also renewed interest in heritage-inspired fashion, particularly pieces with intricate embroidery and soft, romantic silhouettes. Styles like the Ukrainian embroidered dress reflect that broader movement while maintaining a modern, wearable feel.
Customers can style these pieces with flat sandals and oversized bags during the day, then transition them into evening looks with structured jackets, heeled boots, and layered accessories.
Elevated Parisian style: The new Isabel Marant arrival
Another of Primm’s new seasonal edits is the Isabel Marant collection. For over three decades, the Isabel Marant label has cultivated a specific, enduring identity: fashion that should feel like a natural extension of yourself the moment you put it on. The brand is synonymous with that signature Parisian ease—think effortless silhouettes, expertly worn-in leather staples, and footwear that balances style with refined comfort. These are pieces that appear as if you’ve discovered them naturally, rather than curated them.
Behind this relaxed aesthetic lies rigorous technical precision. Whether it’s the intricate needlework on a top or the structural engineering of a sneaker sole, Marant’s team sweats the details so the finished product can feel perfectly spontaneous.
The Etoile line translates that same artistic spirit into more accessible designs, maintaining the integrity of the mainline. While the shoes are an ideal entry point for those new to the label, the ready-to-wear collection is where Marant’s point of view is most fully realized. This latest arrival features seasonal essentials designed to help you build a wardrobe that is both effortless and intentional.
Ultimately, this new arrival represents the kind of thoughtful, versatile styling that defines the boutique’s current seasonal edit, offering pieces that are as practical as they are sophisticated.
Why Primm’s is your destination for luxury dresses and the embroidered peasant dress
What separates Primm’s from larger online retailers is the boutique’s emphasis on styling and personal attention. As a premier boutique in Winston-Salem, NC, and recently highlighted in this MSN feature, Primm’s is recognised as a premier destination for luxury dresses and elevated event wear.
Whether clients shop in person or work remotely with the boutique’s styling team, the focus remains on helping customers build wardrobes that feel cohesive, wearable, and personal.
The latest launch clearly reflects that philosophy. Rather than overwhelming shoppers with endless options, the collection centers on carefully selected designer arrivals that combine craftsmanship, versatility, and strong seasonal direction.
Whether shopping online or requesting a virtual styling session to find the perfect fit, clients receive a curated experience that turns browsing into a personalized wardrobe update.
For shoppers seeking refined designer pieces with a relaxed-luxury perspective, Primm’s’s latest arrivals feature a collection built around thoughtful styling and lasting wearability.
Samantha Green, a psychology graduate from the University of Hertfordshire, has a keen interest in the fields of mental health, wellness, and lifestyle.
