While technology has evolved from simple signs to fully interactive digital displays, the potential of digital signage is only beginning to show. Digital signs aren’t just about delivering tons of information, but about creating unique ways for customers to interact with your business. Don’t believe us? Keep reading to see the incredible things you can do with the help of digital signage.
But first, if you’re thinking about making the switch to digital signage, here are a few things to keep in mind:
- Ensure that your internet connection is strong. Digital signs require constant connectivity to function correctly. If your internet goes down, so does your signage.
- Consider investing in digital signage software. The software will make it easy to create and manage your sign’s content, schedule updates, and track analytics.
- Choose the proper hardware. Not all digital signs are created equal; you’ll need to make sure you have hardware capable of handling your desired resolution and framerate.
What are some benefits of using digital signs?
We love digital signage, but we understand that some people may be a little hesitant to try it. Here are things to expect when you start using digital signs:
First, it’s fast
Instead of having to pay someone to design a paper sign, print it out, and hang it up, you can create and change your digital signage with just a few clicks. You can even do it remotely! That means you can advertise special deals or sales while they’re happening. Say you own a restaurant that’s offering half-price appetizers on Friday evenings; you can update your specials menu in real-time instead of waiting until the next day to add the new items.
They’re customisable
You can change digital signs based on the day or what specific customers want to see. A restaurant might want to advertise its lunch specials from 11 a.m. to 2pm while advertising its dinner specials in the evening. Also, a coffee shop might choose to offer different types of coffee-based on whether it’s morning or afternoon – or even change what it offers based on the weather outside!
It’s easy to track analytics with digital signage
Want to know how many people see your sign every day? What about at different times of the day? Or maybe you’d just like some data on how many people stopped into your store after seeing something interesting on one of your displays? With digital signage, all this information is readily available!
Aesthetics
Let’s face it: traditional signage can look dated and dull. Digital signs, on the other hand, are fun, colourful, and dynamic. They can display video and text, increasing the amount of information you can transfer. They’re also easier to read than traditional signs, with clean lines and high-resolution images. And they’re customisable; you can change your message instantly with a few clicks or taps
In the end, if you’re looking for a way to engage your target market, digital signs make the perfect solution. They give your target market what they want—priced product and relevant information; and allow them to interact with their surrounding environment in ways not possible before. In today’s always-on world, digital signs keep businesses on the cutting edge of interactivity.
Alicia Saville did her degree in psychology at the University of Hertfordshire. She is interested in mental health, wellness, and lifestyle.
