With a record 2.4 million Brits expected to go on cruise holidays this summer, attracted by enticing discounts and all-inclusive drinks packages, the appeal of luxury and relaxation on the open seas is stronger than ever. But cruise expert Mark Barton, who has 25 years of maritime industry experience, has issued a warning about the risks of overindulgence. In collaboration with Avanti Travel Insurance, Barton highlights the growing number of alcohol-related incidents on cruise ships, from disruptive behaviour to serious injuries, and the serious repercussions passengers may face, including invalidated travel insurance and expensive medical bills.
Barton, a former Marine Insurance Broker, explains that cruise holidays are designed for relaxation, but some passengers misuse unlimited drinks packages. “Cruise holidays are meant to be relaxing,” he says. “But some guests treat unlimited drink packages like a personal challenge, and that’s when trouble starts.” This behaviour has led to a rise in alcohol-fuelled incidents, prompting cruise lines to implement strict security procedures to maintain safety on board.
Cruise ships are equipped with systems to manage disruptive passengers. Bartenders are trained to stop serving drinks when someone appears visibly drunk to help control intoxication. Security teams are on duty at all times and may escort disorderly passengers to their cabins or, if necessary, temporarily confine them in a secure room until they sober up. Many ships are fitted with small secure holding rooms, known as brigs, for passengers who pose a risk to others. In serious cases, passengers who break rules because of drunken behaviour may be removed from the ship at the next port and left to arrange their own journey home.
The financial and legal consequences of alcohol-related incidents are also significant. Barton warns that medical emergencies such as injuries, falls, or alcohol poisoning could lead to travel insurance policies being voided. “What many don’t realise is that any medical emergency that’s alcohol-related, such as injuries, falls, or even alcohol poisoning, could void your travel insurance, leaving you to foot a medical bill,” he says. “That could leave you facing thousands of pounds in medical costs abroad and even being removed from the ship at the next port.” This concern is heightened by the fact that only a third of single-trip and 37% of annual travel insurance policies include cruise cover as standard, according to gocompare.com.
Barton also offers guidance for staying safe while enjoying a cruise. “Enjoy the drinks, but be mindful of your limits,” he advises. He encourages passengers who witness disruptive behaviour not to intervene physically. “If you’re faced with a drunken passenger and can’t see any staff around, look for an emergency phone, which is located around the ship, to report the location and behaviour. Never try to physically intervene or argue, as your travel insurance may not cover any injury sustained during a physical altercation. It’s always best to let the ship’s trained staff handle the situation.”
The rise in cruise bookings, which now exceed pre-pandemic levels, reflects the growing popularity of these holidays among Brits. According to CLIA data, 76% of British and Irish passengers are also more aware of sustainable tourism. However, the mix of unlimited alcohol and crowded conditions can increase safety risks. Data from the U.S. Department of Transportation reported 48 crimes on cruise ships in early 2025, including assaults linked to alcohol consumption, highlighting the scale of the issue internationally.
As Brits prepare to set sail in record numbers, Barton’s advice is a timely reminder that while cruises offer adventure and comfort, passengers must be aware of the consequences of excessive drinking and the measures in place to maintain safety at sea.
