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Company Layoffs: Expert Shares Tips to Stand Out in a Competitive Job Market

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As we adjust to the new year, many seek to find their next career move – with over 5.1 million internet users searching for jobs on Indeed. But with recent large company layoffs, local SEO company Reboot shares their advice for new applicants on how to stand out in a competitive job market.

Naomi Aharony, CEO and co-founder of local SEO company Reboot, shares her advice for new applicants in a competitive job market:

Highlight your greatest strengths

Recognising what you excel in can help identify the best-matching job, and enable you to target companies hiring for your specific skill set. Ask applicable questions throughout the application process, from research to the interview, to ensure that the role and company are the right fit.

In conjunction with this, Dennis Relojo-Howell, the managing director of Psychgreg, emphasised the importance of building a personal brand. Dennis advised: “You need to establish yourself as an expert in your field by creating a professional portfolio, blog, or social media presence.”

Tailor your CV

In a competitive job market, it is important that your CV demonstrates your unique qualities. Highlight key information and distinctive skill sets that set you apart from others. While possessing relevant skills is encouraged for certain roles, many employers look for individuals that show resilience and versatility.

Highlight your skills, experience, and achievements, and tailor your application materials to the specific role you are applying for. 

Build wider connections

Whether you are an industry newbie or an expert, consider expanding your network and utilising platforms such as LinkedIn to connect with people in the industry. It may be daunting at first, but you can learn about current work cultures, and teams and stay up to date with the latest company news.

It’s also important to seek support from family, friends, and professional networks, as well as career counselling and support services, to help you navigate the job search process.

Stay positive and driven

With the recent news of job cuts at big and smaller companies, it can be discouraging. But staying positive and confident in your skill set will enable you to focus and prioritise new targets.

You need to demonstrate a positive and flexible attitude in job interviews and be open to considering different job roles or industries.

Continue to develop your skills and knowledge

To help you stay confident and motivated during your job search, try and get involved in job events or industry workshops. Not only could this be useful in learning about what employers look for in a candidate but it is a chance to meet other job-seekers and leading industry experts.

Invest in your personal and professional development by taking courses or earning certifications to stay current with industry trends and to demonstrate your commitment to professional growth.

Final thoughts

In a competitive job market, it’s important for individuals to take steps to make themselves stand out to potential employers. By following these tips, individuals can increase their chances of standing out in a competitive job market and finding meaningful employment after company layoffs.

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