Have you ever wondered why certain colours are synonymous with specific brand logos? Or why do we instantly recognise the yellow arches, which have placed themselves in over 60% of countries worldwide? It’s all to do with psychology.
The online printing company, Solopress, have analysed which colours dominate best-performing brands across the food, drink, finance, tech and fashion industries, combined with a review of the most successful brands of all time.
Blue tops the list as the best-performing brand colour of all time
Blue is popular in the food, drink, finance, tech and fashion industries. It features 31% of the most successful brands ever and particularly dominates the tech and finance industries.
Red is shortly behind in second place, featuring 24% of the most successful brands ever. It specifically dominates the food and drink industries. Purple is the worst-performing colour in your logo, according to the Solopress study.
Red and blue impact our purchasing decisions in completely different ways
The research uncovered how red and blue impact our purchasing decisions and what it does to our physiology.
For people on a shopping spree, red is the colour that drives us into action, get us to act faster and even makes us more impulsive. Red has also been proven to increase our appetite, blood pressure and heart rate.
Conversely, blue affects us in very different ways. According to neuromarketing expert Katie Hart: “They encourage feelings of security, stability and reliability. Blue is also known to calm us down and reduce our impulsive tendencies, lowering our heart rate too.”
Black is the most popular colour in the fashion industry, with 44% of the best-performing logos containing this colour. Suggesting strength, dominance and power, black is popular among high-value brands.
The power of colour
Working with Solopress, neuromarketing expert Katie Hart states: “Brands which align their colours with key emotional states they want to trigger harness the power of colour perception to their advantage.
“The experience of perceiving colour can change our physiological state, mood and likelihood to act, influencing our purchasing decisions.”