A host of celebrities including Keith Lemon, Vic Reeves, David Walliams, Brian May, Sir Cliff Richard, Jeremy Vine, Heather Small, Dame Shirley Bassey, Jason Manford, All Saints, Lorraine Kelly, and Adam Hills himself are generously donating some of their favourite items towards Variety’s online auction, which launches today, in a bid to raise funds severely depleted by the coronavirus.

The auction, held in partnership with CharityStars, will be lead by well-known comedian and radio and television presenter, Adam Hills.

Adam Hills said: ‘This endeavour combines two of the most satisfying things in my life – clearing out my wardrobe and helping others. I’m so honoured to be a part of it and have high hopes that it can become a regular event.’

The pandemic has had a devastating impact on the sick, disabled, and disadvantaged children across the UK that Variety helps. Many more children are now living in poverty, while the loss of support services has taken a severe toll.  

Demand for Variety’s services has soared. At the same time, with live fundraising events now cancelled, the charity’s income streams have dwindled dramatically. Proceeds from the auction will go towards ‘plugging’ this funding gap so that Variety can continue to be there for children who need support – now more than ever.

CharityStars is the groundbreaking online fundraising platform, reaching across media and offering one destination for auctions, buy now, and prize draws. Working with hundreds of brands and personalities, CharityStars has raised over £30 million for charities across the globe.

‘We are thrilled to partner up with Variety, the Children’s Charity, and support their great cause. We understand the catastrophic impact the pandemic has had on charities in the last 18 months and want to support them,’ says Kirsty Harwood, UK country manager of CharityStars.